The Brooks Group
NOVEMBER 8, 2007
The average sales presentation consists of 6-8 features or benefits. Is that good or bad? Well, when you consider that 24 hours after your presentation, 39% of your prospects remember only one of them, the answer should be very clear. And the fact that 49% of the time they remember something that you didn't bring up at all makes it even more obvious!
The Brooks Group
NOVEMBER 1, 2007
"Coach" Bill Brooks February 6, 1945 - October 27, 2007 We deeply mourn the recent passing of our founder, "Coach" Bill Brooks, but his legacy - his brilliance, his ideas and his energy - will live on here at The Brooks Group. Bill had been battling cancer with characteristic tenacity for the last 18 months. Although he was determined to beat the cancer and get back to the work he loved, Bill took steps during those 18 months to install a sound management structure to ensure The Brooks Group wou
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