January, 2020

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2020 Medtech Resolutions? Make them a Revolution!

Medical Device Success

Reading time: 6 – 10 minutes. There is a lot of controversy over the value of making New Year’s resolutions. However, there is no question that most people view the transition from one year to the next as a window to new opportunities for personal and professional growth. Most focus on personal issues like health, exercise, weight, finance, etc.

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How to Write Better Emails Based on Personality Types

The Brooks Group

While most of us are working remotely and social distancing, optimized email communication is more important than ever. Emails can be challenging to navigate. Customers and prospects often skim their overflowing inboxes, ignoring anything that doesn’t immediately catch their attention. Using the DISC model can help your salespeople write emails that are tailored to each buyer’s personality type, making them more likely to read them and respond positively.

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3 Strategies for Building a Winning Sales Culture

Integrity Solutions

Your sales culture is the sum-total of the attitudes, values and behaviors that permeate your team. The question is, will the sales culture you have today help you meet your goals going forward? By Mike Esterday. In a webinar we recently co-presented with The Sales Management Association , we explored what some of the top sales cultures have in common and how you can adopt these same strategies to increase your competitive advantage, grow faster and more profitably, and build a strong base of lo

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Employee Spotlight: Neechi Mosha, MD

Clarify Health

What is your position at Clarify and what do you do? As Chief of Staff I am responsible for helping the leadership team be most effective and efficient in delivering on Clarify’s mission. While there are a set of areas that I tend to manage day-to-day, a large component of the role involves leading specific initiatives as they arise, often ranging from product strategy, to FP&A, marketing, partnerships, pricing, or even people topics.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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7 Tips for a Successful Product Launch

Infuse Medical

In the world of medical device marketing and sales, executing a well thought through product launch provides a huge opportunity to gain market share, grow your clientele, and increase your revenue. Today, we are sharing seven tips from our team of professionals on how to launch a product smoothly and successfully! 1. Plan Ahead Before FDA Approval. Medical device products require approval by the Food and Drug Administration (FDA) before they go to market.

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To Niche or Not to Niche: The Life Sciences Marketing Question

Source Explorer

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9 Tips for Managing Low Performers on Your Sales Team

The Brooks Group

How you manage your lowest performing sales team members has a significant impact on the overall effectiveness of your sales organization. Here are 9 ways to help low performers win more deals and better meet their goals. 1. Ask Them What They Want. Take the time to ask each of your low performing salespeople what their goals are for themselves. Find out why they want to be on your team, and what really matters to them.

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Developing Sales Mindset Is The Secret To Uncovering Opportunity and Selling Success

Integrity Solutions

There’s someone on your team who really should be making quota, but they aren’t. It’s within their reach, you think, if only they’d increase their sales activity. In fact, their low level of activity is only a symptom of the problem. And until you get to the root of the issue- their sales mindset- both of you will continue to be frustrated. You could even end up losing someone who has the potential to be a superstar.

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Employee Spotlight: Neechi Mosha, MD

Clarify Health

What is your position at Clarify and what do you do? As Chief of Staff I am responsible for helping the leadership team be most effective and efficient in delivering on Clarify’s mission. While there are a set of areas that I tend to manage day-to-day, a large component of the role involves leading [.].

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Sales Training 101: What You Need to Know

The Brooks Group

Effective sales training is a critical component of sales success, whether your team is full of seasoned professionals, brand new graduates, or a diverse mix of skills and experience levels. When it comes to training new employees, the Sales Training 101 course may be one of the most important investments you make. Yet it’s also an area of training where many organizations make big mistakes that cost them in both the short-term and the long run.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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7 Things to Look for in a Sales Training Company

The Brooks Group

Sales training can be one of the most critical investments you make for your team. It can also be one of your biggest headaches. Salespeople often resist training, viewing it as a hassle that takes them away from their work. In fact, according to Training Industry , more than a quarter of salespeople feel that their sales training is ineffective. To make matters worse, most training is disconnected from the sales team’s daily life and unique needs.

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Help Your Reps Develop Prospecting Plans with These 8 Tips

The Brooks Group

Your sales team’s success depends on effective prospecting, and effective prospecting depends on effective prospect planning. Help your salespeople fill their pipelines with qualified prospects that lead to more sales, using these 8 steps. 1. Define Your Ideal Prospect and Qualification Criteria. It’s not enough to know what companies your salespeople should be going after.

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How to Win at the Procurement Game

The Brooks Group

Sales professionals have met a worthy adversary. The procurement executive — long lauded by companies as a model of efficiency, but by sales interests as a barrier to entry — has increased their stronghold on the purse strings for enterprises worldwide. But, surprisingly, price is not the only battlefield upon which the procurement pro takes to arms, according to a recent study by the Sales Performance Research Center here at The Brooks Group.

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How to Use the DISC Assessement to Write Better Sales Emails

The Brooks Group

While many of us are currently working remotely and social distancing, sales emails are more important than ever for communication with your clients and prospecting. Sales emails can be challenging to navigate. Customers and prospects often skim their overflowing inboxes, ignoring anything that doesn’t immediately catch their attention. Using the DISC model can help your salespeople write emails that are tailored to each buyer’s personality type, making them more likely to read them and respond

Sales 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Clarify’s Philosophy: Engaging Physicians Through Trusted Performance Insights

Clarify Health

Clarify’s core philosophy is that, in order to drive improvement and push towards value, clinicians must be central to the journey. Most clinical physician performance assessment approaches traditionally used by health systems to reduce cost and improve provider performance measures have failed to drive impact. This is due to a combination of outdated healthcare information, lack [.].

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Adopt Change To Make Your Sales Lessons Stick

The Brooks Group

Leave it to an ancient Chinese philosopher to offer the quintessential commentary on change management. “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat,” said Sun Tsu – who presumably understood the value of planning in the business of conquering empires. For those of us who are charged with leading our corporate empire into today’s tech-savvy, consumer-empowered battlefield, it’s clear – if Sun Tsu is to be believed -- that simply d

Sales 52
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Clarify’s Philosophy: Engaging Physicians Through Trusted Performance Insights

Clarify Health

Clarify’s core philosophy is that, in order to drive improvement and push towards value, clinicians must be central to the journey. Most clinical physician performance assessment approaches traditionally used by health systems to reduce cost and improve provider performance measures have failed to drive impact. This is due to a combination of outdated healthcare information, lack of robust case-mix-adjustment, black box benchmarking methods, static pdf-based reporting with no ability to test o