November, 2021

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“Game-changing” obesity drug over-promising?

World of DTC Marketing

SUMMARY: Wegovy is selling so well that it’s hard to get at pharmacies. It’s being positioned as an anti-obesity drug, but one study by Novo Nordisk has shown that people who stop taking Wegovy after a few months tend to regain much of their lost weight within a year. In addition, people who lost weight on Wegovy in clinical trials had nutritional counseling and had to stay on a strict diet.

Insurance 271
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Are You Ready For Medical Device Sales?

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] I have a lot of people who reach out to me who say, “I’m ready to break into medical device sales”. Some are, but majority aren’t. I say this because the majority of people don’t know what it requires. They just hear about the potential money that can be made and the lifestyle, but that’s as far as they look.

Medical 130
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Episode 69 – Back to the Front Line of MedTech Sales with Chip Helm

Medical Device Success

Reading time: 2 – 3 minutes. Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical. We are going to talk about the foundation of his career, the differences between government sales and community hospital sales, how Cook Medical helped field sales reps throughout Covid and how the sales e

Sales 130
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The Luck of the Irish!

Authentic Influence Group

“IF YOU ARE LUCKY ENOUGH TO BE IRISH, YOU ARE LUCKY ENOUGH.” The Irish culture has always had a bit of luck associated with it. Although as a trained non-verbal communication buff I see it another way… Irish often possess these power traits: Optimism - Most born and bred Irish people have a very optimistic outlook on life. The glass is half-full or utterly full as they see it.

Training 130
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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Highly Cited Researchers 2021: How nations and institutions foster exceptional performance

Clarivate

Today we unveil our annual list of Highly Cited Researchers. We congratulate some 6,600 scientists and social scientists for demonstrating significant influence among their peers in their chosen field (or fields) through the publication of multiple highly cited papers during the last decade. These highly cited papers rank in the top 1% by citations for field and year from 2010 – 2020.

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A new way to access scientific papers?

Fierce Pharma

A new way to access scientific papers? admin. Mon, 11/15/2021 - 12:01.

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The Difference Between a Full Line Sales Rep and an Associate Sales Rep

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] What’s the difference between a full line sales rep (TM ) and an associate sales rep (ASR)? Associate Sales Rep (ASR) The job of an associate rep is to make the full line reps life easier. They will be doing all the things the TM doesn’t want/have time to do. Majority of the times the ASR will be spending their time: Covering cases Running trays/equipment Helping with territory daily task There will be other duties for the ASR, but from my e

Sales 130
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Episode 71 Strategic Planning Part 1 for Companies and Individuals

Medical Device Success

Reading time: 2 – 3 minutes. Only 23% of companies follow a formal strategic planning process. Companies with strategic plans are 12% more profitable. The big MedTech companies are in the final phases of the 2022 strategic plans. What about the small to medium sized companies? What about you as an individual? Imagine how much more productive and profitable you might be with your own personal plan.

Medical 100
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What Most Sales People Miss

Authentic Influence Group

There is a vital ingredient that salespeople often overlook. While they are so exacting about what the pitch will be, how to communicate it from a verbal perspective, often they miss the non-verbals. Recently, I presented at a company sales conference. This conference brought together various sales representatives to train them on a variety of issues.

Sales 130
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How To Elevate Your Customer Engagement To The Next Level in 2022?

Clarity Engagement Solutions

At Clarity Engagement Solutions, we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations to tackle the market access challenges. Today, we aim to provide some insight into how you can elevate your customer engagement to the next level in 2022 as part of your strategic imperatives to drive your business’ key success factors.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Remembering the extraordinary life of Dr. Henk F. Moed (1951-2021)

Clarivate

We at the Institute for Scientific Information are deeply saddened to hear of the passing of Henk Moed, our friend and mentor. Henk Moed was instrumental in the development of the field of bibliometrics and scientometrics and worked closely with Eugene Garfield, founder of the Institute for Scientific Information (ISI). His deep knowledge of and insights into bibliometrics and his sound understanding of the need for practical applications of research performance measurement was second to none.

Education 105
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Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Sounds good but is that the answer? There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

Marketing 253
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What Does an Average Day Look Like as a Medical Device Sales Rep

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] What do you do everyday as a medical device sales rep? This is a question I get asked almost daily. There’s so many answers for this question, so I wanted to dive a little deeper to give you better insight on what an average day looks like. When it comes to this answer the best one I can provide is….

Sales 130
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Episode 70 – In the C-Suite with Patricia Zilliox, CEO, Eyevensys

Medical Device Success

Reading time: 2 – 3 minutes. Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas. Patricia is running a very exciting startup that combines a medical device and gene-therapy that is targeting some of the biggest causes of blindness. The idea behind this biotechnology is the brainchild of Founder Francine Behar-Cohen, MD, PhD.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Financial Advisors and Body Language

Authentic Influence Group

Have you ever heard the story of the millionaire financial advisors whose clients didn’t trust them? Me neither! Trust is a critical part of getting more clients as a financial advisor. There are a ton of variables in the process of building a relationship with clients in the financial service sector, but none come close to the importance of trust. Becoming a Better Financial Advisor with the 80/20 Rule Vilfredo Pareto, an Italian economist in 1896 found that around 80% of effects come from 20%

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How To Elevate Your Customer Engagement To The Next Level in 2022?

Clarity Engagement Solutions

At Clarity Engagement Solutions, we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations to tackle the market access challenges. Today, we aim to provide some insight into how you can elevate your customer engagement to the next level in 2022 as part of your strategic imperatives to drive your business’ key success factors.

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Spotlight: Highly Cited Researcher Edward Holmes

Clarivate

Ranking in the top 1% by citations in the Web of Science , Highly Cited Researchers are renowned for exceptional research influence. But what makes them tick? In celebration of the Highly Cited Researchers 2021 , we spotlight on 2017, 2018, 2019, 2020 and 2021 Highly Cited Researcher — Microbiology Professor Edward Holmes FRS FAA, ARC Australian Laureate Fellow, Evolutionary Biologist and Virologist, University of Sydney.

Leads 98
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Does CVS have a crystal ball into the future?

World of DTC Marketing

SUMMARY: CVS announced its plans to begin closing its doors –about 900 locations across the country. They know the future isn’t about selling 20 kinds of shampoos and vitamins. In the words of the company’s mission , its goal is to “make high-quality health and pharmacy services safe, affordable and easy to access.” Growth doesn’t mean getting more extensive; it means getting better.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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6 Month Reflection in Medical Device Sales

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Wonder what it’s like being a new hire in Medical Device Sales? So far, I’ve been in for 6 months and I wanted to share my experience with you! I wrote a blog and shared a podcast/video sharing my 3 months experience so here is my 6-month experience. Here’s my 5 tips for anyone new breaking into the industry of my 6 months experience.

Medical 130
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Ep.015 – RJ Lewis and David Hunt, CEO of The Considered: Breaking the Rules in Pharma Advertising – November 3, 2021

Pharma Marketing Network

November 3, 2021 – Tune in with the Pharma Marketing Network for an exciting conversation with R.J. Lewis and David Hunt, CEO of The Considered, as he shares how his new independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency?

Pharma 72
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How the DinamicOR Back Table Solution Can Help You Close Sales

Dinamic OR

The medical device market can be a lucrative one for salespeople with worthwhile products to sell. There’s no question that competition can be fierce, but the opportunity to succeed is great. The question then becomes, how can you get a leg up on the competition when trying to interest medical businesses in your products? One way is to offer products like the DinamicOR Back Table Solution, which is truly unique and has the potential to not only help YOU make money but your customers as wel

Sales 52
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Social Media in Healthcare: Trends for 2022

LEVO Health

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media , it is crucial to stay on top of the latest trends to reach a greater number of patients. Social media trends in 2022 may look a bit different for healthcare practices, but here’s everything you need to know to stay ahead of the curve.

Media 52
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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Clarivate data powers U.S. News Best Global Universities Rankings for 2022

Clarivate

The annual U.S. News & World Report rankings for global universities are b ased on Web of Science data and InCites metrics provided by Clarivate. University rankings may be controversial, but they have unquestionably become a standard and familiar feature of the annual higher education calendar. Originally intended as a general and accessible source of information, particularly for those outside the groves of academe, they are one perspective on an institution’s standing compared to its pe

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It’s getting harder to launch a new drug to physicians

World of DTC Marketing

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. They don’t have the time to sit in the office and search for more information, and they feel that pharma is giving them “too much” information. An exciting development presented itself. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation.

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College Senior Breaks into Medical Device Sales with Sophia Gonzales

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! She not only landed the job, but did it before she graduated college! In this episode you will see how Sophia’s preparation and drive led her to landing her dream job.

Sales 100
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How to Adjust Your Sales Compensation Plan for the Omicron Variant

The Marketing Advantage

December 1, 2021 The discovery of the Omicron variant of the coronavirus last week sent shockwaves across a number of institutions, from the stock market seeing one of its worst days this year to the introduction of new mandates and travel restrictions. The severity and impact of the Omicron variant is still being assessed, forcing biopharma companies to grapple with immense uncertainty during one of the most important planning periods of the year, including 2022 sales incentive compensation pla

Sales 52
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The New Clinical Trial Supply Chain: Resilient, Flexible, and Patient-Centric

The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.

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The 2022 Future Forecast for Pharma Marketing (VIRTUAL – JAN 2022)

Pharma Marketing Network

If the last two years have taught us anything, it’s that everything can change in an instant, and in order to keep moving forward we need to adapt quickly to meet the new challenges head-on. Coming in January; join the Pharma Marketing Network and industry experts for a fire-side talk on hot topics around what has changed and how to align your pharma marketing strategies accordingly.

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Case Study: Powering Pharmaceutical Reps' Sales

Storyvine

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape. As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of en

Sales 52
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Celebrating women in science

Clarivate

At Clarivate, we believe that diverse viewpoints, backgrounds and life experiences are central to shaping our shared future. This past year, Clarivate women scientists contributed to COVID-19 vaccine research, working with our customers to save lives around the world. Watch their story. As we reflect on the progress towards diversity, equity, inclusion and belonging in 2021, the performance feels mixed.

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Insulin costs ignore the root cause of diabetes

World of DTC Marketing

OPENING: As the NY Times recently reported , obesity is the leading cause of mortality in the United States. Obesity costs the nation $1.72 trillion every year. Although not everyone with type 2 diabetes is overweight, obesity and an inactive lifestyle are two of the most common causes of type 2 diabetes. These things are responsible for about 90% to 95% of diabetes cases in the United States.

Insurance 231
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Clinical Supply Strategies for CROs

When a CRO is bidding on a project where clinical supplies will be one of the aspects to manage on behalf of the client via a partner, leveraging the expertise of a chosen clinical supply partner can be a valuable resource in demonstrating the CRO’s understanding of and ability to deliver upon critical drug-supply related aspects of the project, and ability to hit key milestones such as FPI for their client.