To Build a Sales Culture
The Brooks Group
OCTOBER 18, 2010
Part of our mission statement at The Brooks Group is to help our clients build Sales Cultures. And, often, when we’re sharing that goal, we get asked….” What’s a sales culture.” Here’s my take. It’s adapted from my father’s 2004 best-selling book, The New Science of Selling and Persuasion. 1. The sales department must be or have the potential to be profitable.
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