Master the Sales Process: Closing Deals Effectively
Integrity Solutions
MAY 20, 2025
For most deals today, sellers aren’t just facing off against their competitors; they’re also battling a potential “no decision” scenario. In fact, some studies have shown that between 40% and 60% of deals wither on the vine, failing to close even after the customer expressed an intent to purchase. At the same time, buying cycles have grown longer and more complex, bogging down deal velocity and creating more opportunities for a buyer to reconsider or put off a decision
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