pharmaphorum

OCTOBER 29, 2014

Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue. Reasons for non-adherence are complex as the nature of the condition involves adherence to lifestyle, medication and diet changes, which individuals at times can find difficult to accept and adjust to. It is important to consider that the factors that influence each individual's ability to self manage are often very different and can equally affect patient outcomes, makin

Patients 52

Patients Management Healthcare Healthcare 52

The Brooks Group

OCTOBER 9, 2014

Lots of companies seem to struggle with job titles for their salespeople. For some reason, many seem leery of our favored, simple descriptor: “sales professional.” In a few circles people go to even greater lengths to hide their real function behind an innocuous name (think “real estate agent.”). So I set out to create a list of every euphemism I could think of.

Sales 49

Sales Prospecting Consulting Relationship management 49

pharmaphorum

OCTOBER 22, 2014

A pharmaceutical industry multi-stakeholder interactive discussion on some of the unique challenges faced today in marketing pharma brands effectively to exploit areas of unrealised opportunity, plus what is required from both strategic marketing and research to deliver in view of this.

Marketing 52

Marketing Pharma Pharmaceutical 52

The Brooks Group

OCTOBER 9, 2014

Lots of companies seem to struggle with job titles for their salespeople. For some reason, many seem leery of our favored, simple descriptor: “sales professional.” In a few circles people go to even greater lengths to hide their real function behind an innocuous name (think “real estate agent.”). So I set out to create a list of every euphemism I could think of.

Sales 40

Sales Prospecting Consulting Relationship management 40

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