Opening the Sale - Because You’ll Never “Close” Without Opening Well
The Brooks Group
JANUARY 21, 2010
In working with and coaching salespeople, particularly new ones, or untrained ones, I have noticed many stumbling with how to initiate sales calls. Whether “cold” or scheduled appointments, many have difficulty deciding how to open the sales call. Why not simply be honest and express your intentions? Your prospect/customer knows you’re a salesperson.
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