December, 2008

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Seven Keys to Highly Effective Prospecting

The Brooks Group

Recently, I was having a conversation with a client who mentioned that, even in our current economy, his top salespeople were still leading the pack! They were doing so with numbers a bit lower than the previous year. In actuality, everyone's numbers had dropped across the board, although some drops were more severe than others. The client went on to explain that some fluctuation was to be expected, and discussed how important it would be to make sure that next year's goals would be realistic fo

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Make the Best of the Interview Process

The Brooks Group

I joined The Brooks Group just over a month ago and I thought it would be apropos to offer some tips or reminders on hiring and potentially bringing on a new associate. Pre employment: 1. The 80/20 rule should apply when it comes to who is doing the talking. Try and ask open-ended questions to ensure the candidate does most of the talking. 2. While the candidate impressing you is most important, keep in mind that you should sell the company to the candidate as well.