Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3% this year to $35.45 billion, making it the only digital ad format to grow at a double-digit rate this year.
For the first time ever, video will account for more than a quarter of all U.S. digital ad spending. It is forecasted that more than one in five total U.S. advertising dollars will go to digital video placements.
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