September, 2020

article thumbnail

Oncology DTC: Opportunities

World of DTC Marketing

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. Particularly, there appears to be a disconnect between what they understand and what they want to know about the treatment journey that lies ahead.

article thumbnail

The Montreal Maze

Authentic Influence Group

It was a hot day in August and we were in Canada on vacation. The year was 2019. What I didn’t realize at the time was how tightly I would cling to those memories of that trip almost a year later to the day. This is a trip which would be impossible to take right now, as the borders between Canada and the US have been shut to vacationers. That day was hot and we were walking along the riverfront in Montreal.

Food 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Collaborative Learning Is A Major Benefit Of Virtual Training

Integrity Solutions

With people working remotely and dealing with professional and personal stresses alike, leaders are recognizing the value of collaborative learning. Investing in the workforce and keeping people engaged and growing is an effective way to walk the talk of those repeated value statement phrases about people being a company’s most important asset. by Steve Schmidt.

Training 124
article thumbnail

Episode 25 – A Sales Leader Demonstrates Embedded Videos In Emails

Medical Device Success

Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process. It is impressive. He compares it to “pulling up in a Ferrari”. These are great virtual tools in a Covid world where it is more difficult than ever to get through to doctors, nurses and other health care professionals.

Sales 100
article thumbnail

Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

article thumbnail

3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.

article thumbnail

How VMS BioMarketing Accelerated Digital Transformation with Silverline

Silver Line CRM

Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen.

More Trending

article thumbnail

Demand For Biotech Jobs Is Increasing; Veterans Can Catch That Wave.

MedTechVets

If you’re interested in pursuing a career in Biotech, you’re in luck. This field will continue to increase in demand this coming decade. Medical diagnostic testing advances almost every year. Soon after it advances, so does the need for technicians to operate sophisticated equipment and innovators to design better tests. Interest in diagnosing, treating, and preventing widespread diseases has shot up since COVID-19.

article thumbnail

The 3 Traps of Virtual Selling

Integrity Solutions

by Bruce Wedderburn. Virtual selling has changed the way that customers are choosing- or not choosing- to interact with salespeople, often in significant ways. While the fundamentals of selling aren’t different in a virtual setting, the dynamics are, and many salespeople are struggling to adapt. Businesses often struggle to make big changes, but as we learned earlier in the year, sometimes they literally have no choice.

Sales 104
article thumbnail

Episode 24 – Sales Super Stars – What Defines Them and Where Did They Come From?

Medical Device Success

Reading time: 2 – 3 minutes Kelly Clark and Relentless Recruiting conducted a survey with 60 life science executives and sales executives to better understand if there is an overall recruiting and hiring issue in obtaining Super Star Sales Reps. . How valuable are super stars reps to sales leaders? Where do these stars came from? How do their initial skill levels compare with other candidates?

Sales 100
article thumbnail

3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.

article thumbnail

How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

article thumbnail

Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s no secret that being a medical sales rep is a difficult, but rewarding, profession. As rules, regulations, and industry standards change, your clients rely on your expertise and knowledge to stay up to date on your product and company. Not to mention the pressure from today’s healthcare consumers that expect medical treatments to increase their life expectancy while being cost-conscious.

article thumbnail

AbbVie doesn’t care about employees

World of DTC Marketing

THE BASICS: A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.-based employees back to work. This is beyond irresponsible. According to CNBC “AbbVie workers say they worry that the company is putting profits ahead of safety and the health of its U.S. employees and their families at risk.

Safety 192
article thumbnail

Can your virtual meetings be more productive?

Actando

In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as meetings, webinars and even social get-togethers, has accelerated beyond our imagination.

article thumbnail

3 Factors To Increase Healthcare Sales With Virtual Selling

Integrity Solutions

by Mike Esterday. There are three factors that play a pivotal role in healthcare sales reps’ ability to adjust to this virtual selling environment and deliver value that results in more appointments and more closed deals. Between the virtual selling environment and the added pressure to fill unanticipated revenue gaps this year, even the most successful healthcare sales reps may be feeling a bit thrown off their games right now.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Episode 23 – Making Your Virtual Presentations More Powerful!

Medical Device Success

Reading time: 3 – 4 minutes We continue to offer solutions to the challenges MedTech professionals face in the Covid era. One of the biggest is the changes in how we communicate. Those that can communicate their value proposition most effectively have the best chance of surviving and winning in the long term. Virtual presentations are key and you must know how to best use the tools at hand.

Medical 100
article thumbnail

Pharma Hones its Pandemic Survival Skills—And Everyone Wins

Pharma Marketing Network

Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on new dimensions. The world of pharma—and every other business imaginable—initially experienced shock, confusion, and no small amount of anxiety. After all, the novel, easily spread, and deadly virus decimated lives and businesses were shuttered.

Pharma 52
article thumbnail

A Day in the Life of the Healthcare Sales Rep part 2: The Quarter End Close

ProSellus

It’s 4:45 am… DING. DING. DING. The alarm hits you like a freight train. After all, it’s Quarter End and you were up late last night entertaining a customer. You rub your eyes feeling as if you had just 5 seconds ago put your head down to go to sleep, only to stare at your […]. The post A Day in the Life of the Healthcare Sales Rep part 2: The Quarter End Close appeared first on ProSellus.

article thumbnail

Launching a new drug: How much to spend on DTC?

World of DTC Marketing

HERE”S THE DEAL: Determining how much to spend for the launch of a new drug is a challenge we all face and you have to be ready to shift funds from channels that are failing to provide the lift in brand awareness to channels that hit the bullseye on your objectives. The biggest request we get from clients is guiding them through the process of allocating total DTC spend along with channel allocation.

Media 180
article thumbnail

What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

article thumbnail

Behavioural insights into haem/onc clinical decision-making

pharmaphorum

With exclusive surveys of the continuing medical education (CME) needs of haematologists/oncologists (haem/oncs), this webinar will look at where physicians are going for their learning needs and what effect the COVID-19 pandemic continues to have. The Behavioural insights into haem/onc clinical decision-making webinar, in association with Medscape, will take place on Thursday 3rd September from 13:00-14:00 (BST)/14:00-15:00 (CEST).

article thumbnail

OK, We’ve Just Realized That WFH Has Made Us All More Human

Source Explorer

[link].

52
article thumbnail

The Top Pharmaceutical Marketing Strategies

BlueNovius

For pharmaceutical marketing companies, the end of the year is getting closer, which means taking a look at what worked in this year and making plans and improvements for the upcoming year. In our research and experience, we’ve singled out some pharmaceutical marketing trends that are going to be big in the year to come. […].

article thumbnail

Pharma Hones its Pandemic Survival Skills—And Everyone Wins

Pharma Marketing Network

Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on new dimensions. The world of pharma—and every other business imaginable—initially experienced shock, confusion, and no small amount of anxiety. After all, the novel, easily spread, and deadly virus decimated lives and businesses were shuttered.

Pharma 52
article thumbnail

Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

article thumbnail

Online ads: Creative vs. media

World of DTC Marketing

TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to lead to action. Consumers today are bombarded with so much information you have to grab their attention quick. In fact, you realistically only have 3-seconds or less.

Media 165
article thumbnail

Ageism within pharma

World of DTC Marketing

WHAT”S HAPPENING? As more and more pharma companies merge and the industry consolidates good jobs are going to shrink, Unfortunately, what I’m hearing and seeing is that the industry is passing on older candidates with experience in favor of younger candidates who may be perceived as more technology literate. Kathy was someone who impressed me from the first time I met her.

Pharma 143
article thumbnail

PanAgora Pharma: 3rd Annual Pharma CX Tech Summit November 12, 2020

Pharma Marketing Network

PanAgora Pharma: 3rd Annual Pharma CX Tech Summit | November 12, 2020. Sponsored by PanAgora Pharma. The 3rd Annual Pharma CX Tech Summit explores how pharma is implementing emerging technologies – like AI/ML, voice & chat, connected devices, AR/VR, automation, personalization, and telehealth – to enhance customer experiences for patients, payers, and HCPs.

Pharma 52
article thumbnail

PanAgora Pharma: Pharma Action in Patient Advocacy Summit December 2020

Pharma Marketing Network

PanAgora Pharma: Pharma Action in Patient Advocacy Summit | December 2020. Sponsored by PanAgora Pharma. ACTIONABLE INSIGHTS TO DRIVE PARTNERSHIPS BETWEEN PHARMA AND PATIENTS. The Pharma Action in Patient Advocacy Summit 2020 will bring together 200+ customer experience leaders, patient advocates, advocacy groups, and pharma patient advocacy leaders to learn how pharma can work with patients to deliver more compelling experiences.

Pharma 52
article thumbnail

The New Clinical Trial Supply Chain: Resilient, Flexible, and Patient-Centric

The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.

article thumbnail

Reuters Events: Pharma Awards USA 2020 VIRTUAL 7-9 December

Pharma Marketing Network

Reuters Events: Pharma Awards USA 2020 VIRTUAL |. 7-9 December. Sponsored by Reuters Events Pharma. There has never been a more pressing time for our industry to come together and show what matters, true value for patients and HCPs. Now, in a completely virtual form, The Reuters Events: Pharma Awards USA 2020 exist as the only pharma awards to elevate and showcase the very best work from across the industry to a global audience – on a virtual stage.

Pharma 52
article thumbnail

The DHC Virtual Summit with Novartis | WED, Sept. 30 – THU, Oct. 1 | 12:00PM – 1:30 PM EDT 

Pharma Marketing Network

New Date: The DHC Virtual Summit with Novartis | WED, Sept. 30 – THU, Oct. 1 | 12:00PM – 1:30 PM EDT . This summit will offer you dynamic content and thought leadership related to the opportunities and challenges of the new normal. The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Topics covered : The new realities of a virtual launch.

Media 52
article thumbnail

Don’t Miss Out | DHC September Events – New Med Launch Webinar & Summit

Pharma Marketing Network

DHC Webinar | THUR, Sept. 24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. Join this incredible panel of industry experts and thought leaders with decades of experience in innovative drug launches.

article thumbnail

Video: A Major Driver of U.S. Digital Display Ad Spending Growth in 2020 and Beyond

Pharma Marketing Network

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3% this year to $35.45 billion, making it the only digital ad format to grow at a double-digit rate this year. For the first time ever, video will account for more than a quarter of all U.S. digital ad spending.

Media 52
article thumbnail

Clinical Supply Strategies for CROs

When a CRO is bidding on a project where clinical supplies will be one of the aspects to manage on behalf of the client via a partner, leveraging the expertise of a chosen clinical supply partner can be a valuable resource in demonstrating the CRO’s understanding of and ability to deliver upon critical drug-supply related aspects of the project, and ability to hit key milestones such as FPI for their client.