January, 2021

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10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.” The overwhelming majority of consum

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Keep Your 2021 Sales Pipeline Full Using the Selling Lessons of 2020

Integrity Solutions

By Will Milano. This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. There’s no putting it off anymore. The good news is, we just went through a crash course in transformation — and there’s plenty to learn from it.

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YOUR BEST MEDICAL SALES STRATEGY FOR 2021

Medical Sales Guru

There is ONE THING that medical sales representatives MUST do to be relevant and SELL MORE in 2021… Medical sales professionals had their world turned upside down in 2020. Sure, some things are the same, but most HCPs are viewing their jobs through a different lens. This can be bad news for medical reps who just keep working the territory as before, but… Medical reps who know, understand and leverage the strategy that’s discussed here will find more opportunities in their terri

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The Top 10 Medical Device Success Podcasts in 2020!

Medical Device Success

Reading time: 9 – 15 minutes Over 14,500 downloads! A BIG THANK YOU to all the podcast listeners and contributors!! 35 podcasts were produced in our inaugural year of 2020. The MDS audience came from 99 countries including Mongolia, Kazakhstan, Zambia and Uruguay! And, several times this past year we almost cracked the top 100 management podcasts in the USA.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Get everyone on the bus with strategic customer engagement

Clarity Engagement Solutions

Most of us don’t like change or are resistant to it. Just thinking about change causes us stress! We prefer to maintain things as they are vs the unknown of the future caused by change. We might deceive ourselves and say we embrace change, but in reality, it’s a much different story. If 2020 has shown us anything, it is that change is inevitable whether we like it, are prepared for it or not.

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PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. Some Key Discussion Topics Include: What have we learned about how to create connection within this new paradigm? Which recent innovations are poised to become the best practices that will create measurable impact in 2021? Tune in to listen to the Pharma Marketing Network and leading experts from GSK, Otsuka & Bayer as we navigate these trends and discuss what you need to know to

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The True Cost Of Sales Rep Turnover

Integrity Solutions

It’s important to understand what it’s really going to cost you when you lose a sales rep — and what steps you can take to minimize your turnover rates. Every sales leader can relate to that pit-in-the-stomach feeling when a star sales rep says they’re moving on. There goes the talent, the institutional knowledge, the continuity of relationships, the momentum.

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Rep-Lite Named Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020 by GHP Mag

Rep-Lite

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. Jan. 8, 2021, Alpharetta, GA. Rep-Lite, a noted provider of quality medical sales talent to medical companies, has been recognized as the most pioneering hybrid medical contract sales and services enterprise for the year 2020 by Global Health & Pharma (GHP) magazine, a global information-sharing platform

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Why Equipment? Why Now?

Every Ancillary

In the wake of COVID, practices are eager to get patients back into their offices. Many patients have avoided getting preventive testing done or had their visits done virtually. What can be provided virtually is limited, particularly when it comes to diagnostic testing. Equipment gives practices a reason to call up their patients and invite them back into their office.

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Get everyone on the bus with strategic customer engagement

Clarity Engagement Solutions

Why do most of us fight change? . We are all biased towards maintaining the present versus taking a step into the unknown future. Evolution has made us that way. We might often say we embrace change but in reality, it’s a different story. You are not alone…. Not that long ago our ancestors could actually die trying out something new. So, no wonder cautious people now dominate the earth.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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5 Trends That Will Shape Pharma Marketing in 2021

Pharma Marketing Network

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Five trends that will shape the pharma marketing industry in 2021 include media and tech, location independence, relationships despite digital congestion, questioning systems and doubt in institutions, and feelings around trust and wellness.

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The future of pharma depends on its employees

World of DTC Marketing

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. This week a person with whom I have the highest level of respect because of her emotional and marketing intelligence landed a position with a small biotech company as Global Marketing Director.

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Will You Be Able to Keep Your Superstars in 2021?

Integrity Solutions

Money and incentives matter, but this year more than ever they’re only part of the sales retention story. Coming off of a tough year in 2020, more employees are feeling burned out and overwhelmed. With the stresses of the pandemic, uncertainty in the business environment, and pressures of working from home and juggling personal and professional lives, we’re all looking forward to a fresh start in 2021.

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What Percent of the Sales Force Should Be Out of the Money? The Answer Might Surprise You

The Marketing Advantage

January 26, 2021 It is not uncommon to hear from sales compensation plan designers that approximately 10% to 15% of the pharma sales force should finish a plan period without having earned a bonus payout. The reasoning behind this idea is that when sales representatives do not earn bonuses, they will work harder next plan period to ensure that they do earn a bonus.

Sales 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Storytelling: Your Most Important Skill to be Successful in Medical Sales

Every Ancillary

The medical industry presents one of the most challenging arenas to be a successful sales rep. Selling to. highly educated buyers with limited time to spare means you must make the most of your. opportunities. There are countless books and articles that have been written with tips how to succeed in medical sales, each helpful in perfecting your game.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Health plan experts from Clarify Health, Dr. Jegar Jasani and Chuck Feerick, interviewed two leaders from Cigna, Austin Scott and Blake Amos. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.

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PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

Pharma-Marketing is owned and operated by eHealthcare Solutions. The post PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience appeared first on Pharma Marketing Network.

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And just like that, the goodwill is gone

World of DTC Marketing

THOUGHT: The reports of “pharma goodwill” were premature. At least three major pharmaceutical companies are ringing in the new year by raising drug prices on a range of products, according to Reuters , in the midst of a pandemic that has taken a serious toll on healthcare systems and limited regular interactions with patients. Business as usual.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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2021 Sales Hiring Forecast

Sales Talent

**The 2022 Sales Hiring Forecast has been released – check it out now!**. Last year we concluded our 2020 Sales Hiring Forecast with the following statement. “Short term, the only thing that could derail this over-heated job market is a recession.” We obviously hadn’t considered the possibility of a Global Pandemic and its resulting effects on employment.

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Understanding The Benefits of Each Social Media Platform for Your Practice

LEVO Health

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments.

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4 Steps to Becoming a Pharmaceutical Sales Rep

Pharmaceutical Representative Training

Are you a people person? Can you build great relationships? Do you like connecting with others and enjoy working in the medical or allied health fields? Are you a great sales person? You might want to consider becoming a pharmaceutical sales representative. Pharmaceutical sales is one of the most lucrative, stable and growing professions in the United States.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Health plan experts from Clarify Health, Dr. Jegar Jasani and Chuck Feerick, interviewed two leaders from Cigna, Austin Scott and Blake Amos. Austin has spent the last eight years at Cigna with responsibility for [.].

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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PharmD-2021 | September 20-22 | Washington D.C.

Pharma Marketing Network

Scientia Meetings cordially invites all the participants from all over the world to attend “International Conference on Pharmaceutical Research and Drug Development” which will be held during September 20-22, 2021 in Washington D.C. PharmD-2021 provides many exciting opportunities for scientists to create a unique program to hear presentations most suited to one’s personal interests by going back and forth among concurrent conferences.

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10 Essential pharma content strategy must-haves

World of DTC Marketing

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. I’m not a huge believer in content strategy for CPGs. I feel that there is so much content already out there that people don’t have the time to read it all.

Pharma 202
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How to do Video Interview for Job in Medical Sales (Zoom, Skype, WebEx, FaceTime, GoToMeeting)

Global Edge Recruiting

Global Edge Recruiting. How to do Video Interview for Job in Medical Sales (Zoom, Skype, WebEx, FaceTime, GoToMeeting). How to do Video Interview for a Medical Sales Job Hurray! You got a call from your recruiter or human resource manager asking you to do a video interview. The first question to ask is what platform the company uses. Companies today have access to a variety of different online providers, such as FaceTime, Skype, […].

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5 Business Cases For Hiring Veterans

MedTechVets

In 2016, A center For a New American Security released a study that said 60% of veterans felt that their skills and experiences were more advanced than the requirements of their job. That same study stated that 18.7% of veterans left their job because of this mismatch in skills. There’s a clear disconnect between what military trained folks believe they can do, and what hiring managers believe they can do.

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The New Clinical Trial Supply Chain: Resilient, Flexible, and Patient-Centric

The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.

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How to Ace the Pharmaceutical Sales Rep Interview.

Pharmaceutical Representative Training

Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. We thought we would share some concrete career advice to help you land that next pharma sales role.

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New Research: Telehealth Trends Among the Commercially Insured

Clarify Health

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. However, a key difference between the virtualization of services in healthcare and other industries is the complexity around healthcare data availability and useability to assess consumer trends.

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3 Reasons Why Implementations Fail

Optymyze

This is part 1 of the 3-part “Failure Series” of blogs, where we will take a deep dive into common issues that organizations face when implementing new systems and solutions.

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The complicated ROI measurement for pharma

World of DTC Marketing

SUMMARY: The LinkedIn team had a unique take on measuring ROI. “77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., while only 4% of marketers even measure ROI over a six-month period or longer.” So how should DTC marketers really measure ROI?

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Clinical Supply Strategies for CROs

When a CRO is bidding on a project where clinical supplies will be one of the aspects to manage on behalf of the client via a partner, leveraging the expertise of a chosen clinical supply partner can be a valuable resource in demonstrating the CRO’s understanding of and ability to deliver upon critical drug-supply related aspects of the project, and ability to hit key milestones such as FPI for their client.