April, 2022

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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Notifications from the devices aren’t definitive diagnoses.

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Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, CEO

Medical Device Success

Reading time: 2 – 3 minutes. I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence. What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of thr

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Ukrainian research contributions to the UN Sustainable Development Goals

Clarivate

At Clarivate , we are committed to supporting the researcher community in Ukraine, including displaced researchers, during and beyond ongoing attacks on the country from Russia. Our research shows that Ukraine has contributed more than 5,000 scientific publications towards the UN Sustainable Development Goals since 2017, including on peace and justice initiatives (SDG-16).

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Leaders from Boston Children’s Hospital, Google Cloud, MedCity News, Edgilty Inc, and Clarify Health discuss the future of AI in healthcare

Clarify Health

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, [.].

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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How Can You Improve Referral Management at Your Practice?

Referral MD

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade.

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How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

Modus

You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you a model that keeps your food cold. Price: $845.

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Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University

Medical Device Success

Reading time: 4 – 6 minutes. Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. EMR then advanced and became Electronic Health records or EHR. EHR is actually more powerful than EMR. EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored

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Ukraine: Innovation, technology and cutting-edge research

Clarivate

Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine. We also look at Ukraine’s contribution to global Research Fronts , which form when clusters of Highly Cited Papers are frequently cited together.

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A fireside chat with the co-authors of the textbook, “Population Health Analytics”

Clarify Health

[link] Ines Maria Vigil, MD, MPH, MBA, GM and SVP of Provider Solutions at Clarify, recently sat with her co-author Martha Sylvia, PhD, MBA, RN, Associate Professor at the Medical University of South Carolina College of Nursing, to talk about their textbook, “Population Health Analytics.” Watch the fireside chat here. Video Transcript: Dr. [.].

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3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales

PharmaKinnex

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. PharmaK. Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies. Some of the many reasons for this are that rare disease drugs benefit from speedier clinical development timelines, lower commercialization costs, higher market valuation, and financial inflows for improving diagnosis and treatment approaches.

Sales 52
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Medical Sales Executive Requirements

Contrarian Sales Techniques

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they’re connected to. 3 Strategies To Fa

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HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

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Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

Medical Device Success

Reading time: 2 – 2 minutes. What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know.

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How to write a peer review: practical templates, expert examples, and free training courses

Clarivate

Learning how to write a constructive peer review is an essential step in helping to safeguard the quality and integrity of published literature. Read on for resources that will get you on the right track, including peer review templates, example reports and the Web of Science Academy: our free, online course that teaches you the core competencies of peer review through practical experience ( try it today ).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Scott Burrows, Inspirational Healthcare Speaker

Scott Burrows

Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.

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Leaders from Boston Children’s Hospital, Google Cloud, MedCity News, Edgilty Inc, and Clarify Health discuss the future of AI in healthcare

Clarify Health

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, increase evidence-based decisions, and shift care delivery towards a more proactive approach.

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5 Sales Funnel Template Examples To Visualize Your Buyer’s Journey

Map My Customers

For any business that is selling products or services, its buyers go through a journey that takes them from having never heard of the company to being loyal customers. But do you know exactly what that journey looks like for your business? Visualizing the stages your customers go through, in what is known as the sales funnel, can offer your sales team significant benefits.

Sales 52
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Covid comments hurt survivors

World of DTC Marketing

Over 70% of people have been exposed to medical or health-related misinformation. Of those exposed, almost half are not confident in their ability to discriminate between accurate health information and misinformation. Social media is cited as the most common source of misinformation. People on the right use social media to purposely hurt family members who lost loved ones to Covid.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Designing an Effective Biopharma Payout Curve – Part 2: Best Shape for Different Compensation Designs

The Marketing Advantage

May 9, 2022 Designing the right payout curve for a biopharma sales force is critical to driving sales force motivation and overall sales. This element of sales compensation planning is so important and multifaceted that we are dedicating a three-part series to payout curve design, the first of which outlined the six core payout curve shapes: linear, convex, concave, s-shape, reverse s-shape and step.

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Self-Development For Sales Manager

Contrarian Sales Techniques

Self-development for sales manager focuses on developing of attitudes, skills and knowledge that help the manager grows personally and professionally. The (ASK – Attitude, Skill, Knowledge) are important because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important self-development skills for you, who manage a sales team, that can help you become more capable and confident in your c

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Plan, Activate, and Optimize Precision HCP Marketing | Prognos Health

Prognos Health

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey.

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4 tips for getting your promotional review committee on the same page

Vodori

Your promotional review committee, or your PRC, is that cross-departmental team that reviews, identifies accuracy and compliance concerns, and approves every piece of ad/promo content your life sciences company creates. In a highly-regulated industry with the FDA paying close attention, the PRC has become a non-negotiable, integral part of any pharmaceutical, biotechnology, medical device, and diagnostics organization.

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Healthcare Litigation Loans – What are They?

Referral MD

A medical litigation loan is offered if you’re injured due to malpractice such as neglect. The loan is also known as a technical or legal medical malpractice loan. The idea is that if the plaintiff cannot afford to pay their attorney’s fees, they will be able to do so with this type of financing. This can be especially useful with cases that need a lot of money.

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About those online metrics

World of DTC Marketing

It’s time to stop using worthless online ad metrics. Click-through rates are the most used KPI in marketing, but they are useless. Click-through rates don’t correlate with any meaningful brand metrics. Billions of dollars are “optimized” based on nothing but noise. “One impression’ is one web browser making one server request for one advertisement.

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How To Increase Customer Centricity In A Medical Device Organization And Increase Profitability

Cesare Ferrari

This post is the third about customer centricity. I’ve already introduced the topic here and analyzed the issues and challenges here – you may want to refer to them shortly. In this article, I’ll explore the critical steps necessary to become a customer-centric organization or at least to increase customer centricity. I’ll also answer the question; “how to increase customer centricity.” I acknowledge that the plan and changes necessary for achieving customer c

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Medical Sales Executive Job Description

Contrarian Sales Techniques

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they connect.

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The New Clinical Trial Supply Chain: Resilient, Flexible, and Patient-Centric

The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.

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Plan, Activate, and Optimize Precision HCP Marketing

Prognos Health

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey. Using our suite of solutions, pharma companies can utilize RWD to methodically and precisely target HCPs at the top of the funnel to drive brand awareness through the bottom of the funnel, intercep

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Why Email Marketing Is Effective In Healthcare To Rise Sales?

Medico Reach

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them.

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Enhancing the CPD experience for HCPs with a new e-learning app

Graphite Digital

Enhancing the CPD experience for HCPs with a new e-learning app. abreakwell. Thu, 04/21/2022 - 09:29. UX and UI Design. User Research. Innovation Workshop. Client. Outcomes. 100% of users liked the solution and would use it for their CPD requirements. They felt it was a unique concept that considered their needs and offered varied, engaging content.

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The four biggest challenges facing DTC marketers

World of DTC Marketing

DTC marketing has evolved. Those DTC managers who use the exact roadmap will waste a lot of money when accountability is increasing. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

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Clinical Supply Strategies for CROs

When a CRO is bidding on a project where clinical supplies will be one of the aspects to manage on behalf of the client via a partner, leveraging the expertise of a chosen clinical supply partner can be a valuable resource in demonstrating the CRO’s understanding of and ability to deliver upon critical drug-supply related aspects of the project, and ability to hit key milestones such as FPI for their client.