April, 2022

Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com.

Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, CEO

Medical Device Success

Reading time: 2 – 3 minutes. I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways.

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Healthcare Success

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. .

Pharma can now track the most relevant patent info – fast and at scale

Elsevier

Since its initial release in January 2021, AI-fueled Patent Expansion in Reaxys has won the respect of pharmaceutical companies trying to stay ahead of their competitors by keeping track of the latest patents around drug discovery and new therapeutics.

Ukrainian research contributions to the UN Sustainable Development Goals

Clarivate

At Clarivate , we are committed to supporting the researcher community in Ukraine, including displaced researchers, during and beyond ongoing attacks on the country from Russia.

How Can You Improve Referral Management at Your Practice?

Referral MD

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea.

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Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University

Medical Device Success

Reading time: 4 – 6 minutes. Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. EMR then advanced and became Electronic Health records or EHR.

The Role of Google, Facebook, and Yelp Reviews in the Era of Healthcare Consumerism

Healthcare Success

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals.

How to Select the Best AI-Powered Sales Training

Quantified

Technology, specifically artificial intelligence (AI), could be the ally you need to create effective training and coaching experiences at scale for your sales representatives.

Ukraine: Innovation, technology and cutting-edge research

Clarivate

Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine.

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales

PharmaKinnex

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. PharmaK. Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies.

HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials.

Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

Medical Device Success

Reading time: 2 – 2 minutes. What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know. But listeners should understand very clearly. We discuss: how it is different than podcasting in general.

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

Modus

You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you a model that keeps your food cold. Price: $845.

Food 52

The 6 Best Sales Funnel Software Tools to Categorize Your Prospects and Customers

Map My Customers

Digital marketing is becoming more important every day, so the need for the right sales funnel software to manage analytics and customer information is more important than ever.

CRM 52

How to write a peer review: practical templates, expert examples, and free training courses

Clarivate

Learning how to write a constructive peer review is an essential step in helping to safeguard the quality and integrity of published literature.

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales

PharmaKinnex

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. PharmaK. Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies.

Covid comments hurt survivors

World of DTC Marketing

Over 70% of people have been exposed to medical or health-related misinformation. Of those exposed, almost half are not confident in their ability to discriminate between accurate health information and misinformation. Social media is cited as the most common source of misinformation.

How I Get Paid for Healthcare Surveys

InCrowd

Who are you? – Dr. Cassandra Villatoro-Bank, D.O., Known as “Dr. Bank” What is your specialty? – Child, Adolescent, Adult Psychiatry. How long have you been practicing? – 6+ years. What do you love about your job?

How to Effectively Use Storytelling in Sales

Integrity Solutions

If you’ve seen the show “Ted Lasso,” you no doubt remember the darts game from early on in the series. While his opponent had assumed Ted was surely going to be an easy mark, instead he hits bullseye after bullseye.

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Scott Burrows, Inspirational Healthcare Speaker

Scott Burrows

Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Healthcare Success

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. .

eDetailing – An Effective Digital Marketing Tool for Pharma Companies

Celeritas

Would it be correct to assume that marketing is the only way forward for any brand to sustain itself? The answer is a big yes. Consumers are always rushing to buy new things out of the market.

Three biggest threats to healthcare

World of DTC Marketing

Right now, voters are worried about inflation and rising fuel prices, but they ignore the imminent threats to their healthcare. American healthcare continues to be under assault, and unless we address these issues, a severe health issue could bankrupt families. THREAT 1: OBESITY AND DIABETES.

5 Sales Funnel Template Examples To Visualize Your Buyer’s Journey

Map My Customers

For any business that is selling products or services, its buyers go through a journey that takes them from having never heard of the company to being loyal customers. But do you know exactly what that journey looks like for your business?

Partner Spotlight: Physician on FIRE

InCrowd

What is Physician on FIREs mission? Physician on FIRE is a personal finance website created to inform and inspire both physicians and our patients with insightful writing from a physician who has attained financial independence and the ability to retire early.

Plan, Activate, and Optimize Precision HCP Marketing

Prognos Health

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals.

4 tips for getting your promotional review committee on the same page

Vodori

Your promotional review committee, or your PRC, is that cross-departmental team that reviews, identifies accuracy and compliance concerns, and approves every piece of ad/promo content your life sciences company creates.

Healthcare Litigation Loans – What are They?

Referral MD

A medical litigation loan is offered if you’re injured due to malpractice such as neglect. The loan is also known as a technical or legal medical malpractice loan.

American healthcare is too profitable

World of DTC Marketing

(FT.COM) The U.S. healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. We have access to the most cutting-edge treatments.

How To Increase Customer Centricity In A Medical Device Organization And Increase Profitability

Cesare Ferrari

This post is the third about customer centricity. I’ve already introduced the topic here and analyzed the issues and challenges here – you may want to refer to them shortly.

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Spring Cleaning

InCrowd

Spring is here – which means it is the perfect time to do some spring cleaning! Please review the following to make sure your account is up to date and has all the necessary information so you have the best chance of receiving the right surveys for your specialty.

HCP Omnichannel Marketing; Limitless Visibility into HCPs’ Channel

Celeritas

The modern time has seen advertisers facilitating omnichannel marketing. They have been seen cutting down on multichannel ways to ease up on their network and reach a better and more significant market.

Why Email Marketing Is Effective In Healthcare To Rise Sales?

Medico Reach

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales.