World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. To make matters worse, a former executive at Cerebral, a well-funded online mental health startup, claims in a labor lawsuit that the company fired him after he complained that the company was too quick to prescribe powerful stimulant drugs.

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Medical Device Success

MAY 22, 2022

Reading time: 3 – 5 minutes. Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this podcast you will have answers to both of those questions. Today’s episode is about an important new kind of service organization to MedTech and HCPs. It is called a CXO. You have heard of CROs.

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Medical Training Healthcare Healthcare 130

Dominic Tyer

MAY 31, 2022

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself

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Pharma Pharmaceutical Patients 130

Clarivate

MAY 26, 2022

This is our ultimate guide on how to write a narrative literature review. It forms part of our Research Smarter series. . How do you write a narrative literature review? Researchers worldwide are increasingly reliant on literature reviews. That’s because review articles provide you with a broad picture of the field, and help to synthesize published research that’s expanding at a rapid pace.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, and convenient alternative to printed or shared materials. .

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Clarity Engagement Solutions

MAY 10, 2022

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic customer engagement. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 35 countries worldwide. It encompasses validated best practices from both within a company and across the industry, to ensure commercial organizations put their “best foot forward” when engaging with

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Medical Device Success

MAY 15, 2022

Reading time: 2 – 2 minutes. Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis. There is a lot of learning for professionals in this episode. DIA Imaging Analysis is a company founded by 3 women. The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore: Hila’s career and what positioned her for MedTech leadership.

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Medical 130

MedReps

MAY 31, 2022

Interviewing for a new medical sales representative job is always exciting. If you’re getting ready for an interview, you’re most likely looking forward to impressing the interviewers with your skills and knowledge. At the same time, you need to pay attention to their responses to your questions and keep an eye out for any potential red flags.

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Clarivate

MAY 24, 2022

Tiffani Shaw, Chief of Staff at Clarivate, discusses how we are amplifying our strategic commitments to driving sustainability worldwide and shares highlights from our 2021 Clarivate sustainability report. About this time last year, we published our first annual sustainability report for Clarivate. Since then, we have been moving full speed ahead – remaining focused on ways we can take action faster with greater purpose, making sustainability part of our global culture and improving our measurem

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Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Clarity Engagement Solutions

MAY 10, 2022

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework training delivered by Clarity that combines the setting of everyday language and industry-leading best practices. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 30 countries worldwide.

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World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. 68% say the interactions feel transactional. Only a third agree that organizations know their communication preferences. Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences.

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Medical Device Success

MAY 1, 2022

Reading time: 2 – 3 minutes. In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.

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Integrity Solutions

MAY 6, 2022

Ask any accomplished business leader today and they will agree that a passion for continued self-development is crucial to personal and professional success. And for those in the sales profession, sales books are one easily accessible way to engage in continual learning, even when you’re on the road. Whether you’re looking for tips and strategies or want to address some of the inner obstacles that might be holding you back from reaching your full potential, there are plenty of sales

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarivate

MAY 19, 2022

There are more than 65,000 early career researchers in Ukraine. In this blog post, we spotlight the young scientists in the country and the disciplines in which they work. As the devastating effects of the war there continue, the future of research in Ukraine is uncertain. Continued escalation of conflict in Ukraine has halted much of the country’s research, as many academics have been displaced and others tragically killed or or missing [1].

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” . The answer is an unequivocal “Yes.” Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related information.

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Medical Sales Authority

MAY 31, 2022

Our readers frequently ask about the ideal medical device sales personality. There is not an optimal personality. Many different types of people find ways to be successful in medical sales. It comes down to leveraging your strengths and developing your weaknesses. If you are a good listener use this to your advantage, if you are tough negotiator than lean into this.

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World of DTC Marketing

MAY 4, 2022

A 2015 Commonwealth Fund brie f showed that — before the major provisions of the Affordable Care Act were introduced — the United States had worse outcomes and spent more on health care, primarily because of greater use of medical technology and higher prices, compared to other high-income countries. The United States ranks last overall, despite spending far more of its gross domestic product on health care.

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Increasing client retention rates by just 5% can increase earnings by up to 95%. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts.

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Vodori

MAY 27, 2022

Creating digital and video content is becoming a necessity for life sciences companies. . The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. A study from late 2020 says the pandemic accelerated pharma’s digital transformation two years in a two-month span. Healthcare providers and sales reps alike had to get word out under unprecedented constraints, and digital fit the bill.

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pharmaphorum

MAY 27, 2022

Accelerating the Discovery, Translation & Large-Scale Manufacturing of Exosomes & EVs. With 3 days of unrivaled content and two dedicated tracks, this year’s summit will be putting the spotlight on cutting-edge strategies from discovery, translation, and clinical development of modified and unmodified exosomes and EVs, to accelerate this emerging field forward.

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Integrity Solutions

MAY 26, 2022

Our founder used to tell a story about an early prospect who once said, “Well which one is it, integrity or selling…because it can’t be both.” Thankfully, some of those old stereotypes about selling have gone by the wayside. But while a sizable number of Fortune 500 companies claim “integrity” as one of their core values, in reality it remains conceptual.

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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

Specialization

Star OUTiCO

MAY 26, 2022

The mass investment by the pharma and medical devices industry in digital marketing has meant that candidates in that field are more in-demand than ever. If you’re looking for a new challenge within pharma, devices, or life sciences, make sure you choose a recruitment team best equipped to help you find the perfect role. According to a report [1] by Veeva, 70% of healthcare providers would become ‘digital natives’ by the end of 2021.

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World of DTC Marketing

MAY 3, 2022

Bio­gen an­nounced that CEO Michel Vounatsos is be­ing re­placed as the big biotech un­der­goes a re­struc­tur­ing of the pipeline. It’s long overdue but kind of like putting smoke detectors in a house that has burnt down. From the beginning, Aduhelm was doomed to fail. There was outrageous pricing along with data that, at best, was highly questionable.

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Clarivate

MAY 26, 2022

Drug and device makers face daunting odds in seeking to bring a product from Phase I clinical trials through to market approval – according to the Massachusetts Institute of Technology’s Project Alpha, a mere 10.5% make it to market. [1]. A new report from Clarivate offers some steps life science companies can take to de-risk their clinical trials and improve their odds of market approval.

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Verb

MAY 25, 2022

There’s no question that today’s world is more mobile than ever. In fact, we are past the tipping point in terms of digital media—the number of global mobile users now exceeds desktop users, and the average adult spends almost three hours a day on a mobile device. So, how has an industry like direct sales, which has thrived for decades on belly-to-belly, in-person efforts, adapted to this increasingly digital world?

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As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

Management

pharmaphorum

MAY 27, 2022

The 13 th Annual World Multispecific Summit will deliver a greater scope and penetration of innovative technical content than any other meeting. This year’s re-imagined agenda will cover unique target discovery, mechanistic diversity and translational science as well as novel formats, product design and manufacturability challenges faced in the bispecific field.

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Engineering Manufacturing Patients 52

Legacy MEDSearch

MAY 25, 2022

Invenio Imaging, the leader in intraoperative fresh tissue imaging, announced the CE Mark for the NIO Glioma Reveal image analysis module. NIO Glioma Reveal is based on deep learning and allows neurosurgeons to identify areas of cancer infiltration in patients undergoing primary treatment of a diffuse glioma. With the CE mark, neurosurgeons in the European Union can now use NIO Glioma Reveal to inform intraoperative decisions. “By streamlining intraoperative tissue imaging, the NIO Laser I

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Recruitment Medical Management Networking 52

MedReps

MAY 25, 2022

Working in medical sales requires a number of important skills. In addition to these skills, you also need to be able to be both competitive and professional in order to meet your sales goals. Balancing Your Competitive and Professional Sides as a Sales Rep. This is a tricky balancing act that requires you to be on your toes regarding the competition, and at the same time, always make sure that you don’t behave in an unprofessional manner.

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World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. According to Google search statistics, “health” and “wellness” topics are among the top searches.

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The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.

Patients