World of DTC Marketing
JULY 28, 2021
SUMMARY: 62% of HCPs spend 3 hours per day accessing digtal resources. More HCPs chose to use smartphones to access digital resources as well and usage has increased when accessing a wide variety of professional content. HCPs increasingly turn to trusted colleagues on digital networks for reliable information. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer).
Medical Device Success
JULY 18, 2021
Reading time: 2 – 3 minutes. Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? In a few minutes, you will know the answer. The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects. Physician micro-marketing is a solution.
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Integrity Solutions
JULY 20, 2021
In many ways, building sales confidence is about expanding belief boundaries, addressing some underlying perceptions and providing the type of sales training and coaching that maximizes strengths, encourages risk taking and helps your customers think differently. Confident salespeople believe in themselves. They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly.
Medical Sales Guru
JULY 7, 2021
Medical sales reps are often great at talking about their products with respect to “The How” and “The What.” However, it’s “The Why” that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of “The Why” and how to apply it in medical or high-stakes selling.
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
Salesforce
JULY 23, 2021
Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. However, objections communicate important and valuable information about customer concerns and needs. Most objections can be effectively handled by a knowledgeable sales team equipped with a simple reframing strategy that puts the issue in perspective.
Pharma Marketing Network
JULY 16, 2021
Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Medical Device Success
JULY 4, 2021
Reading time: 2 – 4 minutes. “Failure to plan for market access early is one of the key causes of company underperformance and failure” , according to April whose team at TTi Health Research & Economics has helped companies recover from their lack of preparedness. A couple episodes ago I talked about the danger of the chasm in the Technology Adoption Life Cycle.
Integrity Solutions
JULY 16, 2021
Effective team leadership requires a blend of people focus and goal focus. While it’s rare that someone will have a perfect balance of the two, getting a clear understanding of your natural leadership style will allow you to adjust when necessary to be more flexible to the needs of your team members. It’s an important first step in building and retaining a high-performing team.
CLD, Inc.
JULY 27, 2021
Searchable databases may work for other professions, but sales reps need knowledge at their fingertips. That’s why training for pharma sales reps always includes learning technical information. A new study suggests medical students can improve their results by using an ancient memorization technique developed by Australian aboriginals.
Salesforce
JULY 6, 2021
Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences. Would better employee engagement retain them? How can employers give workers what they need when many never plan on stepping foot in an office again?
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharma Marketing Network
JULY 7, 2021
At this year’s Pharma USA conference, C ollaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. In her opening statement, Izzy Gladstone, Reuters’ Head of Marketing, Pharma & Healthcare, challenged attendees to not return to our old ways of working.
World of DTC Marketing
JULY 8, 2021
SUMMARY: TV continues to be the dominant channel for DTC advertising. Some of the TV spots for drugs are horrible, and some products should even be on TV because of terrible fair balance. TV ads only drive awareness as the first step for online health seekers. More conversations are happening on social media, and pharma seems to be immune to the conversations.
Medical Device Success
JULY 25, 2021
Reading time: 2 – 3 minutes. First, we define Population Health. Then we talk about its influence on MedTech. In the USA, Population Health is NOT the same thing as Public Health. One can influence the other. However, Population Health is driven by value-based health systems to provide better care at a lower cost by being connected, engaged and anticipatory via their facilities and providers to their patients.
Integrity Solutions
JULY 22, 2021
When your people feel understood and appreciated, they will be intensely loyal to the manager who has demonstrated care and interest in their development. When you hear the word “coach”, what comes to mind? We often associate “coach” with a sports analogy. However, the origin of the word speaks to a different level of understanding. Historically, a coach was a horse-drawn carriage that transported important people from where they were to where they wanted to be.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Storyvine
JULY 26, 2021
Your clients are seeking innovative ways to engage with customers that’s smart and fresh, but also regulatory-friendly. You know they need video that is easy to produce but looks professional. Storyvine provides a fast and efficient way to produce professional-looking video at a scale that your clients will find hard to resist Now we’ve made it even easier for you to pitch Storyvine!
Salesforce
JULY 1, 2021
Whatever you heard about India’s COVID-19 outbreak downplays the true horror that has gripped the country in recent months. As the smoke from mass cremations formed clouds of heartbreak overhead, the survivors below braced to become a statistic among the record number of coronavirus deaths. And the statistics, while gradually improving, hardly capture the full toll.
Pharma Marketing Network
JULY 28, 2021
Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.
World of DTC Marketing
JULY 9, 2021
SUMMARY: Pfizer asks for accelerated approval for a COVID booster shot even though the FDA says it’s unnecessary. From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” From 2016 to 2020, compensation for the 14 companies’ top executives totaled $3.2 billion.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Tribeca Knowledge
JULY 22, 2021
I n the COVID-19 era, pharmaceutical companies are fast learning that digital transformation strategy is not just an appealing concept but a strategic imperative. With the pandemic offering an unexpected template for agile means of remote working, multinationals such as Pfizer have embraced digital technologies as catalysts for change at every level of their organisation.
Teachntest
JULY 20, 2021
Top 5 Costliest Drugs in the World Read in Hindi Why cost is higher? The development of any drug requires lots of time, effort, and crores of rupees. If the disease condition is rare, also referred to as an ‘órphan disease’, which affects only a small percentage of the population. Then the development of highly.
Atrivity
JULY 20, 2021
Strategic brand planning in the pharmaceutical and medtech sector is one of the most important elements for industry leaders. Why? It is the way in which available resources are allocated to a strategy designed to enable the brand to achieve its sales targets. Todays strategic planning must adapt to the " new normal " of increasing market volatility, uncertainty and ambiguity.
Integrity Solutions
JULY 20, 2021
In many ways, building confidence in sales is about expanding belief boundaries, addressing some underlying perceptions and providing the type of sales training and coaching that maximizes strengths, encourages risk taking and helps your customers think differently. Confident salespeople believe in themselves. They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly.
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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
Pharma Marketing Network
JULY 21, 2021
At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.
World of DTC Marketing
JULY 30, 2021
INTRODUCTION: One of the most important factors in your digital initiatives’ success, or failure, is the agency you choose. A lot of agencies are competing for our business. Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights.
Med Device Careers
JULY 19, 2021
In this episode, we sit down with co-founder and CEO of PrepMD , Matt O’Neal. In our conversation, we reflect on Matt’s embrace of taking calculated risks, his approach to team building and creating a winning culture, and his relationship and people-driven approach to success. Matt brings over 40 years of healthcare and medical device industry experience in sales, training, recruitment, and management for companies including Winthrop Laboratories, Cardiac Pacemakers Inc, and Boston Scientific.
Storyvine
JULY 14, 2021
Our General Manager of Healthcare, Don Young, explains the 3 reasons Storyvine is a perfect fit for healthcare companies who need to create video content: Innovation at Scale. It doesn’t matter if you’re a Fortune 500 company or a small non-profit, you can create hundreds of hours of video at a fraction of the cost of traditional video production. We’re trusted.
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As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.
Clarify Health
JULY 13, 2021
When the Houston Astros famously became World Series Champions only a few years after being ranked one of the worst teams in baseball, they did so in part by embracing the latest science in predictive analytics, including the concept of Wins Above Replacement (WAR). In simple terms, this metric calculates the value of a [.].
Every Ancillary
JULY 13, 2021
As a medical sales professional, you often spend weeks or months prospecting new clients in the hopes of getting a short window of their undivided attention. The last thing you want to do is blow the opportunity you worked so hard for. Since there is a lot of information that you have crammed into your brain, the temptation is to regurgitate everything you know, getting in as many points as possible during your short meeting.
Pharma Marketing Network
JULY 21, 2021
At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how CX continues to evolve in the aftermath of the global pandemic crisis, COVID-19. The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.
World of DTC Marketing
JULY 21, 2021
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. DTC ads raise awareness around health conditions. DTC ads do NOT lead to unnecessary Rxs. The FDA needs to study what people do when they see a DTC ad. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.
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The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.
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