February, 2022

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Lung cancer deaths decline but.

World of DTC Marketing

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017. The 5-year survival rate has increased by 6% for distant-stage lung cancer, 33% for a regional-stage disease, and 60% for localized disease.

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Introducing CX1™ – Our Salesforce Strategic Customer Engagement Tool

Clarity Engagement Solutions

Clarity is proud to introduce Clarity CX1™ , made for Pharma by Pharma, based on our 4 Zones™ of Customer Engagement technology. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement. This solution will help optimise sales performance in your company and will aid you to mean more to your customers. As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they nee

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Episode 81 – In the C-Suite with Joseph Mocanu, PhD, Founder, Verge Healthtech

Medical Device Success

Reading time: 2 – 4 minutes. “Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents. Read Verge Healthtech’s statement of purpose…”Health is the world’s greatest wealth. This is why we focus on investing in transformative innovations to make healthcare better.

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Win Your Sales Career

David Bagga

Win Your Sales Career | David Bagga Company Fresh out of college or you’re at a crossroads looking for a career that will take you to the next level you want flexibility you want upward mobility and you want the opportunity to make triple six figures being a medical device sales rep checks all the […]. The post Win Your Sales Career appeared first on.

Sales 130
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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Managing The Financial Blindspots For Medical Sales Professionals

Medical Sales Guru

Medical sales professionals have much on their plates: sales calls to plan, sales calls to make, customer service activities, etc. It’s all about building a business to generate as much income as possible. This all requires a strategy and a plan, but do you have a plan for your financial future? In this episode, I have an interesting conversation with Daniel Rooney ( danielrooney.nm.com ).

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From Clinical Specialist to Medical Device Sales with Erin Ernst

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] I’m so excited to bring you todays guest! Erin Ernst is a former clinical specialist who now works as a full line sales rep in medical device sales! She has an absolutely great story on how she broke in and shares super helpful tips! Erin and I have known each other for years, so it’s really exciting to interview a friend who has had such great success in this industry!

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It’s time pharma ramped up its focus on digital transformation

Dominic Tyer

The pharmaceutical industry was less ready for digital transformation in 2021 than it was in 2018, according to our latest piece of research.

Pharma 130
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Here are the 2021 Top 10 Medical Device Success Podcasts!!

Medical Device Success

Reading time: 3 – 5 minutes. The episodes below represent over 7,000 downloads of the over 20,242 cumulative MDS downloads in 2021. That is over 30%! Every week they continue to get downloaded because they are ever green. So, if you are new to the podcast, here is a great place to start. At the same time, don’t miss out on the 2022 podcasts where we are diving into Value Based Care and Artificial Intelligence.

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Start Preparing Yourselves For More Video Interviews B/C Of Corona Virus

David Bagga

Start Preparing Yourselves For More Video Interviews B/C Of Corona Virus Welcome back, you guys. Happy Friday. I hope everyone is finishing the word strong first and foremost, I hope everyone is staying safe out there. I know it’s pretty much you know, it’s pretty crazy what’s going on right now with a coronavirus. And […]. The post Start Preparing Yourselves For More Video Interviews B/C Of Corona Virus appeared first on.

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Introducing CX1™ – Our Salesforce Strategic Customer Engagement Solution

Clarity Engagement Solutions

Clarity is proud to introduce Clarity CX1™ , tailored first for Pharma and now other vertical markets. It directly supports our 4 Zones™ of Customer Engagement technology and is the 1st Industry Cloud Solution software on Salesforce Lightning to focus exclusively on Strategic Customer Engagement for organizations and field teams calling on key accounts.

Sales 91
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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From Associate Sales Rep to Clinical Specialist with Alex Moran

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Today’s show is with long time listener of the Podcast Alex Moran. Alex was a former associate sales rep for one of the largest medical device distributors in the United States and now has landed a position with one of the largest medical device companies in the world as a clinical specialist. A common question that will come from this is what’s the difference between an associate sales rep and a clinical specialist?

Sales 100
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When it comes to telehealth it’s not numbers

World of DTC Marketing

Business Insider formed a relationship with eMarketer for so-called “intelligence.” Their report on telehealth has numbers, but that’s not what’s important. We need to understand “why” people are using telehealth and for what purposes versus an in-office visit. In-office visits also have more benefits. Here is a quote from the report that is debatable at best “over the next few years, telehealth will remain the domain of the younger digital natives.

Doctors 247
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How the Web of Science enables innovation in agriculture

Clarivate

CGIAR, the world’s largest global agricultural innovation network, used our Web of Science API to significantly reduce their manual workload. In this article, Valentina De Col and Enrico Bonaiutishare share their story about what this involved and how it led to efficient and reliable data assessment. . CGIAR , the world’s largest global agricultural innovation network dedicated to reducing poverty, enhancing food and nutrition security, and improving natural resources and ecosystem servic

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Episode 80 – Big Roles for Inside Sales in MedTech with Mike Sperduti, CEO, Emerge Sales

Medical Device Success

Reading time: 2 – 4 minutes. MedTech sales and sales processes have been dramatically reshaped by the pandemic. Many of these changes will be permanent. One such change is the recognition of the importance and effectiveness of inside sales. Our expert guide on the subject is Mike Sperduti, CEO, Emerge Sales. He will explain the importance of neurolinguistics in sales dialog architecture, the 3 myths of inside sales, the 5 key elements to successful inside sales programs and much more

Sales 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Study These Behavioral Questions Before Your Med Device Interview

David Bagga

Study These Behavioral Questions Before Your Med Device Interview Hey welcome back you guys happy Friday I hope everyone is finishing the work week strong and getting after it uh remember if you’re a candidate and you’re watching this video on my LinkedIn page the link to my book a millennial’s guide to breaking into […]. The post Study These Behavioral Questions Before Your Med Device Interview appeared first on.

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Top 3 Things to Know About Engaging Oncologists in 2022

Pharma Marketing Network

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about engaging oncologists in 2022: 1. Lead with clinical education. It’s no longer enough to build brand awareness, according to the panelists.

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It’s Time to Humanize the Sales Experience Again

Integrity Solutions

There’s no denying that there’s been a huge shift in sales in recent years. Many sales leaders—and salespeople themselves—tend to overlook the fact that it takes a sizable mental shift in sellers to stay in the game, especially when the game keeps changing. One of the big evolutions we’ve seen is the pivot away from organization-to-organization selling to a more personalized, human-centered sales experience.

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How agencies can help pharma DTC

World of DTC Marketing

The way people make treatment decisions is changing because of COVID. Agencies are responsible for working with clients to implement changes that support brand objectives. It won’t be easy and means changing the mindset from a vendor to a strategic partner. If you work in an agency, your job is not to develop a website or TV spot. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx.

Pharma 247
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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Proud to be ranked in the Human Rights Campaign Foundation’s Corporate Equality Index 2022

Clarivate

This year Clarivate is proud to make a first appearance in the Human Rights Campaign Foundation’s Corporate Equality Index (CEI)—joining 1,271 major U.S. businesses that were ranked in 2022. This is an important first step in measuring our progress towards LGBTQ+ workplace equality. What is the Corporate Equality Index? Each year the Human Rights Campaign (HRC) runs the Corporate Equality Index benchmarking survey and report to measure corporate policies and practices related to LGBTQ+ wor

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Episode 79 – Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford

Medical Device Success

Reading time: 3 – 5 minutes. Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published. How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? How are MedTech companies to know how they fit in?

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Not Getting Scared Out Of Taking The Med Device Sales Job

David Bagga

Not Getting Scared Out Of Taking The Med Device Sales Job Breaking into an industry like medical device sales or any type of sales job, that is that next step of your sales career should be a fun and exciting journey. And it’s important not to let people scare you out of taking the job […]. The post Not Getting Scared Out Of Taking The Med Device Sales Job appeared first on.

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[video] Rapid-Fire Questions about Remote Monitoring and Virtual Care Management

Nixon Gwilt Law

We got over 100 questions on our recent webinar on remote monitoring and virtual care management, so we recorded a few videos to answer the most frequent questions. If you missed the original webinar which prompted all these questions, you can check it out here. And if you need help launching a new RTM service or adding a CCM or PCM line to your healthcare business, be sure to check out the details of our fixed-fee service here.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Pay-Per-Click Ads for Medical Device Manufacturers: How to Get Started

Clear Pivot

Getting started in pay-per-click (PPC) ads can seem intimidating when you don’t know where to start. However, this shouldn’t get in the way of you using arguably one of the most effective ways to get new leads. Medical device manufacturers especially need to know every tool available to help promote their products to potential new customers.

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Mental health apps can be useless

World of DTC Marketing

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. That, combined with more people using online services, has led to a boom in mental-health apps. But are they safe and effective? Now that big companies prioritize employees’ mental health, some apps work with them to help entire workforces.

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A more sustainable future for all: Introducing the UN Sustainable Development Goals in InCites

Clarivate

Introducing new functionality within InCites Benchmarking and Analytics, allowing users to search and evaluate according to the UN Sustainable Development Goals. Designed in 2015 to be a “blueprint to achieve a better and more sustainable future for all,” the United Nations’ Sustainable Development Goals (SDGs) have caught the attention and the imagination of the research community.

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What Stands Between Salespeople and Achieving Their Sales Goals?

Integrity Solutions

How would your salespeople grade themselves when it comes to the key dimensions of sales success? Namely, their ability to clearly set (and hit) their sales goals. In our sales training programs , we always ask participants to do a little self-reflection and assess how well they believe they embody the four traits of high producers : goal clarity, achievement drive, emotional intelligence and social skills.

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Accelerating Clinical Supply Through Integrated Drug Development

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

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Focus On Your Sales Resume and Sales Numbers NOT Your Cover Letter

David Bagga

Focus On Your Sales Resume and Sales Numbers, NOT Your Cover Letter Hey welcome back you guys happy Friday, I hope everyone’s having a great finish to their workweek remember if you’re a candidate and you’re watching this video the link to my book Millennials guide to breaking into medical device sales is going to […]. The post Focus On Your Sales Resume and Sales Numbers NOT Your Cover Letter appeared first on.

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A Re-cap of The Year Ahead: Insights from Pharma Executives

Pharma Marketing Network

“ Being more focused, more narrow in terms of the meeting objectives, making sure the right people are there, and making sure that you have quick hit type of interventions during the course of the week to keep track of status is serving us very well. I would suggest that even if and when things return to normal, a lot of those practices and a lot of those mindsets of ways of working will probably continue even after.” – Jeff Fayer, Novartis.

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Tips to Boost B2B Medical Sales

Scott’s Directories

When dealing with medical sales, utilizing a Canadian Doctors Directory is a sure way to generate new clients. There are a few ways to help boost these sales and remain competitive. Other tips include getting to know the clients and using that information to create targeted marketing campaigns. A good way to get to know clients is through a list of doctors in Canada, which provides details on physicians, nurses, and staff in the medical industry within a given area.

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Is it too late for Biogen?

World of DTC Marketing

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged? Biogen executives vowed to fight hard to reverse Medicare’s preliminary decision to sharply limit coverage of the company’s Alzheimer’s drug while saying more

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The New Clinical Trial Supply Chain: Resilient, Flexible, and Patient-Centric

The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.