Medical Device Success

NOVEMBER 29, 2010

Reading time: 4 – 7 minutes. The best place to start strategic planning is with DATA….data that is as accurate as possible. Data is factual. Data forces intellectual honesty. And, good data sets the groundwork in determining your starting point as you map out your strategic journey for the next year. You may know where you want to go….”Achieve 20% growth in our SuperDuper Surgical Instrument”.

Competition 100

Competition Sales Marketing Medical 100

The Brooks Group

NOVEMBER 30, 2010

Yesterday, I had the opportunity to speak to a group of Wartburg College students about Professional Selling. Since we’re in the business of elevating the sales profession, I jumped at the opportunity. During the presentation, one of the students – Nathan Welsch – asked about the ethical dilemmas that arise during the course of selling. Nathan’s question got me thinking about the ethics for the sales profession.

Ethics 40

Ethics Sales Sales process Prospecting 40

Medical Device Success

NOVEMBER 17, 2010

Reading time: 2 – 4 minutes. This is the first in a series of posts about creating a Strategic Marketing and Sales plan for your company. “A goal without a plan is just a wish.” Antoine de Saint-Exupery, French Aviator and Writer. Fact is that people, businesses, athletes and teams that have a detailed plan about how they are going to achieve their goals are more successful than those that don’t.

Sales 100

Sales Medical Marketing Consulting 100

Medical Device Success

NOVEMBER 17, 2010

Reading time: 2 – 3 minutes. This is the second in a series of posts about Strategic Marketing and Sales Planning. OK….so after the last post you are thinking about strategic planning but may not be convinced. You have a lot on your plate. You don’t need more. BUT, you are beginning to wonder if good planning may lead to increased revenues, more targeted marketing, enhanced sales activity, etc.

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Recruitment Media Sales Marketing 100

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Medical Device Success

NOVEMBER 17, 2010

Reading time: 2 – 3 minutes. Welcome back – this is the third of a series of posts on Strategic Marketing and Sales Planning. A good strategic plan consists of the following elements in this order: Data. Assumptions. SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats). Key Goals. Key Strategies. Tactics that support the Key Strategies.

Sales 100

Sales Marketing Training Leads 100

Medical Device Success

NOVEMBER 9, 2010

Reading time: The post Welcome to Medical Device Success! appeared first on Medical Device Success - Ideas You Can Put To Work Today!

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