Medical Device Success
JUNE 29, 2011
Reading time: 4 – 6 minutes. OK…for the last several posts I have been talking about what makes a good and effective e-blast. And, I have pointed out some mistakes companies have made with their e-blasts. Before I go any further, YOU get to evaluate the Nidek e-blast below. First, look at their from line, subject line and 20% zone. Sorry Nidek….but this isn’t a very good start.
Medical Device Success
JUNE 16, 2011
Reading time: 4 – 7 minutes. In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast. It is important too. However, a marketer can put together a compelling HTML page with a great message, a compelling call to action and perfect formatting and the email will fail if no one opens it.
Medical Device Success
JUNE 2, 2011
Reading time: 6 – 10 minutes. Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened. I mean e-blasts that were some type of consumer-oriented solicitation. Most likely, they were from an on-line retailer that you prefer. For example, I regularly get emails from LL Bean® (clothes and outdoor equipment), Lowes® (hardware and home improvement products), Scott E Vest® (hi tech clothing) and Bed Bath and Beyond® (household goods, cook
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