December, 2010

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Key Strategic Goals – Making the commitment for the year ahead

Medical Device Success

Reading time: 4 – 6 minutes. This is the seventh post in the series on Strategic Planning. Note that you can subscribe to the blog postings by completing the form in the “Subscribe Free” tab. Or, you can link with an RSS feed. Now it is time to set Key Goals with your team. You want to be sure that your destination….Point E….is very clear. A picture of the landscape ahead of you on the road from A to E should be relatively clear.

CRM 100
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Introduction to High IMPACT Selling

The Brooks Group

. The Brooks group is developing a new book, High IMPACT Selling. We're completely revising the original (first published by The Brooks Group in 1988). It'll probably be out by March 2011. Right now, everything is set except for the Introduction. That's where you come in. Sales 2.0 is a thread that runs throughout the book, but I want to frame up our discussion on the front end.

Sales 40
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Avoid needing a SWAT team with a good SWOT analysis!

Medical Device Success

Reading time: 5 – 8 minutes. This is the sixth post in the series on Strategic Planning. Note that you can subscribe to the blog postings by completing the form in the “Subscribe Free” tab. Or, you can link with an RSS feed. If there is a SWAT team nearby, then you know there is a crisis of some sort. That is what we are trying to avoid with some good planning.

Marketing 100
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Assumptions – Defy the old saying that results in “Ass.u.me”

Medical Device Success

Reading time: 3 – 4 minutes. Fifth post in the series on Strategic Planning. There is an old saying that to “assume” makes an “ass out of you and me”. For my international readers this is a play on the word “assume”. If you break it up, it looks like this “ass u me”. However, in strategic planning a set of assumptions is important. It is especially important if you have delegated some of the planning to other people in your team.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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The Brooks Group's Founder Inducted Into the Sales Hall of Fame

The Brooks Group

We're pleased to announce that in the first-ever Top Sales Awards, our founder (and my father), the late Bill Brooks, was inducted into the Sales Hall of Fame. He was included for his amazing contributions to Professional Selling. Although he passed away in 2007, his books, audios, and speeches continue to inspire salespeople all over the world. Yesterday's announcement was recognition for his great work.

Sales 40