June, 2022

Digital health is overrated but there is a future

World of DTC Marketing

The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care. To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes.

Pfizer: Pharma needs a business strategy for a digital world

Dominic Tyer

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself. Customer Experience digital transformation Health and Pharma AI Lidia Fonseca patient experience Pfizer

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Episode 91 – Your MedTech Social Media Reputation

Medical Device Success

Reading time: 2 – 2 minutes. You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service.

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Impact of Marketing Strategies in Healthcare Systems

Medico Reach

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches.

Biotech spotlight: Twist Bioscience aims to remove limits on drug discovery with DNA synthesis platform


As ‘the Amazon of DNA,’ Twist CSO, Aaron Sato, discusses the company’s breakthrough approach to DNA production and its expansion into drug development


Recruiting and Retaining Talent Is the Biggest Challenge Facing the Pharmaceutical Industry


Recent increases in employee burnout and turnover must be addressed.

More Trending

The Creative Floor Awards Announce the 2022 Finalists


The Creative Floor Healthcare Awards has announced this year’s finalists. Entries have come from the U.S., South America, UK, EU, Australia, Japan, New Zealand, Philippines, Singapore, China, and the Middle East.

Future Podcasts, Observations on Face-To-Face events and Thank You!!

Medical Device Success

Reading time: 2 – 3 minutes. Hello everyone, In this post: Future podcasts. Observations on three recent face-to-face events that I attended. thank you!!! For about 3 weeks there will be no podcast. I am traveling for business and fun. However, there is much to podcast about. When I return…. At least three more podcasts on Value-Based Cared. Another look at the future of tradeshows. Telehealth now that the pandemic may be ebbing. Robotics in MedTech. And more….

Smart Jumpsuit Tracks Motor Development in Children


Researchers at the University of Helsinki in Finland created a smart jumpsuit that can track toddler movements. The idea is to closely monitor motor development and identify any issues early, allowing for earlier interventions.

'Nobel Prize of pharma' helps put Huma's digital health platform on the global map


The company’s CEO explains how its Prix Galien award-winning app bridges patient care, treatment support and clinical research

How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns


While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

Social Media is dangerous for patients

World of DTC Marketing

Suppose you’re on Facebook or Instagram, and Meta has determined you may be interested in cancer treatments.

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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

If you’re in business, you have competitors. . Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market.

EC grants approval for Kite’s cell therapy to treat follicular lymphoma

Pharmaceutical Technology

The European Commission (EC) has granted marketing authorisation for Gilead Sciences’ subsidiary Kite’s CAR T-cell therapy, Yescarta (axicabtagene ciloleucel), to treat adults with relapsed or refractory follicular lymphoma (FL). .

149 Eye-Opening Sales Statistics to Consider in 2022 (By Category)


The buyer’s journey has changed. With the internet at our fingertips, consumer’s have the ability to research and compare solutions like no generation before. They also have access to mountains of user generated content like peer reviews – which are trusted nearly as much as referrals.

From vineyards to antivirals, Gilly Regev brings creative thinking to science


The CEO of SaNOtize is tapping into outside-the-box innovation to develop a nitric oxide-delivery platform to treat and prevent COVID-19


Why Are We Surrendering to COVID?


Industry must continue research and development to combat the pandemic.


Disruption in healthcare is coming

World of DTC Marketing

Advanced economies typically spend about 10% of GDP on keeping their citizens in good health, a share that is rising as populations age. America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. That is unsustainable.

Trends from Cannes Lions 2022: Health Creative Is Reaching a Thrilling Crescendo


Being a judge at Cannes is a special experience. For creative gluttons like me, it’s like binge-watching your favorite stuff—a gripping boxset of great ideas that inspire and get you thinking. This year, however, health took it to another level.

AI hiring levels in the pharmaceutical industry rose in May 2022

Pharmaceutical Technology

The proportion of pharmaceutical companies hiring for AI related positions kept relatively steady in May 2022 compared with the equivalent month last year, with 39.3% of the companies included in our analysis recruiting for at least one such position.

Magnetic Steering System for Guidewires


Percutaneous coronary intervention is an incredibly useful technique to minimally invasively investigate and treat cardiac issues, such as blockages in the coronary arteries, but it requires a significant amount of skill to perform safely and effectively.

A patient-funded ALS drug offers hope where few treatments exist


Eledon Pharmaceuticals’ grassroots-backed drug recently entered clinical trials

3 ASCO Insights for Pharma Communicators


The world’s largest cancer research meeting, the American Society of Clinical Oncology (ASCO) Annual Meeting, recently convened in person in Chicago after two years of being held virtually. Sara Baker and Kristine Austria Fan of Marina Maher Communications provide their takeaways from the meeting.

Insurance companies putting profits ahead of patients

World of DTC Marketing

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree.

Seven Strategies for Succeeding as a Small Fish in a Big Pond


The biotech sector has seen its fair share of unsettling dynamics over the past 18 months. From unprecedented growth to wavering confidence from investors, emerging biotech organizations have had to become both resourceful and creative.

Enabling the next wave of innovative drug therapies with speciality enzymes

Pharmaceutical Technology

Approximately 75,000 enzymes are thought to exist in the human body as vital catalysts for biochemical reactions or conversions. For hundreds of years, we have found myriad uses for microbial enzymes in manufacturing – from food, drink, and household products to a range of industrial applications.

Controlling Diabetes: Advances & Adherence

Pharmaceutical Commerce

Proper control of type 1 and 2 diabetes can greatly reduce the personal impact and economic burden of this pervasive public health condition.

11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption.

Q&A With Anastasiia Kamenska, director of corporate strategy, Novartis


As director of corporate strategy for Novartis, Kamenska defines direction for the company’s overall enterprise. Here, she discusses how the pandemic and recent market events are shaping these strategies.

Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. Some will lead to more online research, while others may not.

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Top 25 Healthcare Market Research Companies in the USA

Medico Reach

You need strategic market research to validate your credibility as a healthcare company. With the help of accurate data and reports, you can understand the relevance of your services and the effectiveness of your products better.

Terumo and GenCure sign agreement for cell and gene therapies

Pharmaceutical Technology

Terumo Blood and Cell Technologies and BioBridge Global subsidiary, GenCure, have entered a new partnership agreement to expand and integrate cell and gene therapy manufacturing solutions.

Fostering Patient Engagement with Portals

Pharmaceutical Commerce

Six engagement tips for companies to consider to improve patient use of portals.

Scott Burrows, Business Resilience Speaker

Scott Burrows

How to Develop Greater Business Resilience A recent article published by McKinsey & Company touches on many points I make to my audiences as a business resilience speaker.

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