World of DTC Marketing

JUNE 14, 2025

In June 2025, Senators Bernie Sanders and Angus King introduced legislation to ban direct-to-consumer (DTC) pharmaceutical advertising across all primary media channels, including TV, radio, print, digital platforms, and social media. Their argument? DTC ads are misleading, overly influential, and contribute to rising healthcare costs. The bill reflects a long-standing concern that pharmaceutical companies are too aggressive in marketing prescription drugs to the public, often at the expense of

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Prescription Doctors Physicians Education 198

Pharma Marketing Network

JUNE 14, 2025

Pharma podcasts have become a cornerstone of professional development in the life sciences. But with hundreds of shows available, which ones stand out in 2025? Imagine being able to stay current on biotech breakthroughs, FDA approvals, and digital health trends—all while commuting or walking your dog. Podcasts make this possible, offering a hands-free, insight-rich format that fits the modern pace of pharma professionals.

Pharma 52

Pharma Marketing Networking Media 52

Pharmacy Times

JUNE 14, 2025

Amy Duong, PharmD, BCACP, explains pharmacists' critical role in promoting chronic inflammatory demyelinating neuropathy (CIDP) treatment adherence and staying informed about new therapeutic developments.

Medical 45

Medical 45

Scott Burrows

JUNE 14, 2025

We often believe transformation requires sweeping change—bold leaps, dramatic reinventions, total overhauls. But more often than not, real progress begins with something much smaller: a quiet shift, a subtle redirection, a one-degree pivot. Think of it like flying a plane. A one-degree change in course seems insignificant at takeoff—but over hundreds of miles, it leads to an entirely different destination.

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Leads Management 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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