World of DTC Marketing
NOVEMBER 5, 2021
SUMMARY: Wegovy is selling so well that it’s hard to get at pharmacies. It’s being positioned as an anti-obesity drug, but one study by Novo Nordisk has shown that people who stop taking Wegovy after a few months tend to regain much of their lost weight within a year. In addition, people who lost weight on Wegovy in clinical trials had nutritional counseling and had to stay on a strict diet.
Prognos Health
NOVEMBER 5, 2021
As a life science organization, you have several options when it comes to securing patient level real world data (RWD) to support your product launch or brand commercialization efforts. You can purchase directly from a data source, work with an aggregator, or use a digital patient medical data marketplace solution.
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Rep-Lite
NOVEMBER 5, 2021
We live in Atlanta, so we are pulling for the Braves! Both teams are wildly talented and fun to watch play the game. Here is an interesting aspect: both teams have pulled players from their minor league programs to play in the World Series. So, one day a player is in Small Town, USA and the next he is playing in baseball’s championship, unbelievable!
Prognos Health
NOVEMBER 5, 2021
As a life science organization, you have several options when it comes to securing patient level real world data (RWD) to support your product launch or brand commercialization efforts. You can purchase directly from a data source, work with an aggregator, or use a digital patient medical data marketplace solution. The vast majority of options to purchase real world patient data via marketplace options are source-centric.
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Nixon Gwilt Law
NOVEMBER 5, 2021
In the Final Medicare Physician Fee Schedule (“MPFS”) for 2022 (the “Final Rule”) issued on November 2, 2021, the Centers for Medicare and Medicaid Services (“CMS”) added five new CPT codes in the categories of Chronic Care Management (“CCM”) and Principal Care Management (“PCM”) and increased reimbursement for already existing codes in the same categories.
Nixon Gwilt Law
NOVEMBER 5, 2021
On November 2, 2021, the Centers for Medicare and Medicaid Services (“CMS”) finalized the Medicare Physician Fee Schedule for Calendar Year 2022 (the “Final 2022 MPFS” or the “Final Rule”). As we noted in our July article discussing the Proposed 2022 MPFS , CMS made some significant proposed changes to allow for audio-only telehealth in some limited circumstances.
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