Wed.Dec 01, 2021

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There are instances when TV (DTC) is NOT a good idea

World of DTC Marketing

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” This is one side effect that stands out when your target audience watches your spot along with “serious heart rhythm problems” and “new cancers have happened during treatment.” I understand that DTC marketers are in love with TV even though it’s becoming less effective.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff.

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Monthly Employee Portal Updates | November 2021

Progressive Medical

You must be a registered user to view this information. The post Monthly Employee Portal Updates | November 2021 appeared first on Progressive Medical, Inc.

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Innovative cardiovascular treatments: Top pharmacotherapy breakthroughs at AHA21

Clarivate

Clarivate experts share takeaways from the 2021 American Heart Association Scientific Sessions (AHA21) , with insights on how findings may impact patient care. As part of our Drugs to Watch series, which reviews therapies expected to have significant impact on healthcare markets, Clarivate experts have selected their top picks from the AHA21 Scientific Sessions.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud