Wed.Apr 06, 2022

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The four biggest challenges facing DTC marketers

World of DTC Marketing

DTC marketing has evolved. Those DTC managers who use the exact roadmap will waste a lot of money when accountability is increasing. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

Marketing 196
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How to write a peer review: practical templates, expert examples, and free training courses

Clarivate

Learning how to write a constructive peer review is an essential step in helping to safeguard the quality and integrity of published literature. Read on for resources that will get you on the right track, including peer review templates, example reports and the Web of Science Academy: our free, online course that teaches you the core competencies of peer review through practical experience ( try it today ).

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The Digital Health Start-up Journey: Series A to scale-up

pharmaphorum

Although resources exist for digital health entrepreneurs looking to raise their first key investment round, industry advice on next steps is harder to find. The growth of a start-up after obtaining Series A funding is a transformational phase when scaling up the company becomes critical. The CEO can experience pressure to deliver on the revenue growth goals, whilst still developing their product, growing the team, and implementing core processes for the company.

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Designing an Effective Biopharma Payout Curve – Part 1: Payout Curve Shapes

The Marketing Advantage

April 6, 2022 One of the most important elements of biopharma sales compensation design is determining the amount of incentive compensation that will be paid out for each level of performance, also referred to as the payout curve. The payout curve has the ability to make or break sales force motivation, but the many aspects that go into payout curve design—from shape to threshold to slope—make designing the right payout curve for a biopharma sales force rather challenging.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.