World of DTC Marketing
APRIL 19, 2022
Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics.
KBK Communications
APRIL 19, 2022
When I was selling early in my career, sales and marketing operated in isolation. Being a sales rep meant a daily ritual of prospecting, meetings, and closing sales. Along the way, if I needed a comparison guide, a step by step guide, a leave behind product piece, a cost calculator, etc., marketing was my go to. Marketing ran the booth at trade shows and we grabbed our leads before they left to go back to the office where we knew we wouldn’t see them again.
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Contrarian Sales Techniques
APRIL 19, 2022
In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect.
Eversana Intouch
APRIL 19, 2022
It’s been a busy start to 2022, hasn’t it? In case you missed anything (or in case you were won over by the 80s movie reference in our headline… who doesn’t love a wisecracking baby voiced by Bruce Willis?) we’ve rounded up what our experts have been explaining for you lately, so you can catch up here. Hank Greene, Associate Director, Content Strategy explained why the best marketing surprises, not just informs , and why listening makes all the difference (and how you might be doing it wrong).
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Contrarian Sales Techniques
APRIL 19, 2022
Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. The job of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical rep can work with customers or suppliers with whom they connect.
Evolve Your Success
APRIL 19, 2022
When it comes to med-tech advertising, the company that today’s guests represent is ahead of the competition. There are times when patients don’t come into practice from their providers. This can happen for many reasons but this company finds a way to fix it, no matter the specialty. Join Samuel Gbadebo as he talks to Zed Williamson and Clark Wiederhold on the second episode of this two-part interview.
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