The Marketing Advantage

NOVEMBER 3, 2021

November 3, 2021 The ability of a sales compensation plan to correctly identify and reward a sales force’s true top performers is critical to motivating and retaining not only those top performers, but the sales force as a whole. If sales representatives feel that the sales compensation plan is not properly recognizing and rewarding performance , they become disenchanted with a system in which their performance does not matter and, accordingly, are not energized to work hard, costing the company

Sales 52

Sales Sales territory Marketing Prospecting 52

Pharma Marketing Network

NOVEMBER 3, 2021

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers. But there are still a handful of advertiser holdouts, and they are missing out on highly engaged audiences.

Healthcare 105

Healthcare Healthcare Education Marketing 105

World of DTC Marketing

NOVEMBER 3, 2021

SUMMARY: The new, proposed, drug legislation is a first step rather than a sweeping change. It’s a collection of measures meant to bring down prices slowly and on targeted drugs, and pharma is already complaining. Based on discussions the preliminary proposals include: 1ne: Out-of-pocket spending on medications for seniors would be capped at $2,000 per year. 2wo: The price of insulin will be capped at $35 a month. 3hree: The price of drugs will not be allowed to rise faster than the rate of inf

Government 173

Government Pharma Manufacturing Prescription 173