It’s time for summer holidays, a chance to take some much-needed time on the beach or on the mountain with family and friends. This is the last post before my usual annual summer break, and I wanted to share four posts on MedTech sales that I consider relevant for every MedTech professionals.
I will return to your inbox in August. Until then, enjoy this content.
4 Essential MedTech Sales Posts
In my professional life, I found out that Marketing and Sales conflicts, are more the norms than the exception. Some tension between the 2 departments is normal but poor alignment between Marketing and Sales is deleterious and reduces the company’s performance.
This post explores this hot topic and provides practical advice to increase integration between marketing and sales.
Defining a go to market strategy implies to identify and select the most adapted sales model.
In this post, I suggested some key factors to consider when deciding between the 2 main commercial approaches: direct or indirect.
The indirect sales model composed by distributors and other channel partners is used by most MedTech companies because only an indirect sales force is financially viable.
Very often, these partners are erroneously considered the low-cost version of a direct sales force; however, a good partner is a fundamental factor of success for a company that is in search of geographical expansion. The advantages and disadvantages of international sales through distributors were analyzed in two distinct blog posts.
Happy summer holidays and have a great time. If you found this post interesting, make somebody happy by sharing it. Don’t forget to subscribe.