Thu.Apr 21, 2022

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DTC marketers addicted to TV

World of DTC Marketing

TV creates awareness quickly when you have a big audience, but TV is a waste of money when your audience is small. I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. Tepezza has been running many ads on TV, but it’s a waste of money. The money could have been better spent to learn all they can about their audience and take the message to where they are, either in print or online.

Marketing 227
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Ukraine: Innovation, technology and cutting-edge research

Clarivate

Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine. We also look at Ukraine’s contribution to global Research Fronts , which form when clusters of Highly Cited Papers are frequently cited together.

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Why Email Marketing Is Effective In Healthcare To Rise Sales?

Medico Reach

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them.

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Enhancing the CPD experience for HCPs with a new e-learning app

Graphite Digital

Enhancing the CPD experience for HCPs with a new e-learning app. abreakwell. Thu, 04/21/2022 - 09:29. UX and UI Design. User Research. Innovation Workshop. Client. Outcomes. 100% of users liked the solution and would use it for their CPD requirements. They felt it was a unique concept that considered their needs and offered varied, engaging content.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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Medical Sales Representative Salary In Malaysia

Contrarian Sales Techniques

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them. They meet with health professionals to describe the safety, efficacy and access of the product, as well as the potential benefits and risks of each product.

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Fireside chat with Mercer on driving higher-value provider networks

Clarify Health

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Mercer has completely shifted the benefit design model — they’re leveraging Clarify’s advanced analytics to evaluate and deploy higher-quality networks for their clients, which has reduced costs, improved quality, and enhanced patie