MedCity News
APRIL 23, 2025
Patients need tailored touchpoints throughout their health journey to stay engaged with their care plan. To do this effectively, healthcare organizations must leverage technology and digital communication strategies to drive and retain patient engagement and experience end-to-end. The post Improving Patient Trust with Digital Communication appeared first on MedCity News.
Evolve Your Success
APRIL 23, 2025
Breaking Barriers: Navigating the Evolving World of Healthcare and Medical Sales. Join Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, as he shares his transformative journey in medical sales. From pioneering the heart failure treatment device, Ferosix, to making groundbreaking strides in home healthcare, Jasper unveils how cutting-edge technology is reducing hospital visits and revolutionizing patient care.
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MedCity News
APRIL 23, 2025
Bristol Myers Squibbs Cobenfy failed to outdistance a placebo in a Phase 3 test that evaluated the drug as an adjunct to antipsychotics in schizophrenia patients. Last September, the FDA approved Cobenfy as a standalone schizophrenia treatment. The post Bristol Myers Squibb Schizophrenia Drug Fails Pivotal Test as an Add-On to Antipsychotics appeared first on MedCity News.
Pharma Marketing Network
APRIL 23, 2025
Introduction In 2025, the pharmaceutical industry finds itself in the midst of a digital transformation, where trust and personalization are more important than ever. Pharma brands are no longer competing solely on productstheyre competing on relationships. As a result, customer engagement strategies have taken center stage in shaping how companies connect with healthcare professionals (HCPs), patients, caregivers, and stakeholders.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MedCity News
APRIL 23, 2025
By aligning incentives and encouraging collaboration across sectors, we can build a resilient system that adapts to changing needs and delivers value to all stakeholders. The post How Leveraging Information for Action can Build a More Sustainable Healthcare System appeared first on MedCity News.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCity News
APRIL 23, 2025
World Class Health’s $10 million raise was led by Transformation Capital. It comes six months after the company secured $8 million in seed funding. The post World Class Health Secures $10M for Global Centers of Excellence Network appeared first on MedCity News.
Pharmaceutical Technology
APRIL 23, 2025
The agreement gives Boehringer access to Tessellates novel approach targeting ALT-dependent tumours.
MedCity News
APRIL 23, 2025
[Sponsored] Equip your laboratory with cost-effective instruments. Explore the top four companies for affordable spectrometers. The post The 4 Best Places to Buy Affordable Spectrometers for Lab Use appeared first on MedCity News.
Pharmaceutical Technology
APRIL 23, 2025
The lawsuit filings are the latest turn in a long-running legal saga between GLP-1RAs makers and compounders.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
pharmaphorum
APRIL 23, 2025
Axtria Inc., an AI-first data analytics innovator and global provider of cloud software to the life sciences industry, today announced its next generation of Axtria InsightsMAx, powered by agentic AI.
PharmaTimes
APRIL 23, 2025
The university has been awarded a 1m grant from LifeArc and Muscular Dystrophy UK
pharmaphorum
APRIL 23, 2025
Roche has claimed a CE Mark in the EU for an AI algorithm that can help doctors decide whether patients with chest pain are having a heart attack.
PharmaTech
APRIL 23, 2025
The project, the North African Dementia Registry, will unite multiple entities for the purpose of developing a comprehensive dataset to advance the research communitys understanding of Alzheimers disease and other dementias in diverse populations.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
pharmaphorum
APRIL 23, 2025
Two senior officials at the FDA's drug promotion office have resigned, leading to speculation that a clampdown on some advertising may be on the way.
Pharmaceutical Commerce
APRIL 23, 2025
Joydeep Ganguly, SVP, corporate operations, interim CIO, Gilead Sciences, shares how stakeholders can drive meaningful, lasting impact by turning pledges into proof points, exercising patience, and embedding sustainability into core business operations.
pharmaphorum
APRIL 23, 2025
Cancer drug developer Veraxa Biotech has reached a deal to merge with a SPAC in a deal that will give it a Nasdaq listing and a $1.
Pharmaceutical Technology
APRIL 23, 2025
ConcertAI has announced an agreement with Bayer that allows the latter to utilise its Translational360 and AI SaaS solutions.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
pharmaphorum
APRIL 23, 2025
Pharming's Joenja has become the first disease-modifying drug that can be used by the NHS to treat APDS, an ultra-rare immunodeficiency disorder
Pharmaceutical Technology
APRIL 23, 2025
TNF and Renova Health are set to use AI and ML for the identification of high-risk subjects who could benefit from GLP-1 therapies
pharmaphorum
APRIL 23, 2025
Sky-high sales prospects for Bristol Myers Squibb's new schizophrenia treatment Cobenfy may have to be scaled down after a failed clinical trial
Pharmacy Times
APRIL 23, 2025
New research highlights the long-lasting effectiveness of mRNA COVID-19 vaccines, showing sustained B-cell and antibody responses in health care workers over 3 years.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PharmExec
APRIL 23, 2025
CMS draft guidance on real-world data study protocols marks a significant move toward transparency and rigor in Medicare coverage decisions.
Pharmaceutical Technology
APRIL 23, 2025
EditCo Bio has entered a licensing agreement to secure access to Promegas protein-tagging and bioluminescent identification technologies.
PharmExec
APRIL 23, 2025
Results from the dual Phase III TRIUMpH trials demonstrated the statistical superiority of tegoprazan over lansoprazole in patients with erosive esophagitis and non-erosive reflux disease.
Copyright Clearance Center
APRIL 23, 2025
National Recognition for CCCs People-First Workplace Culture DANVERS, Mass.
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PharmExec
APRIL 23, 2025
In the Phase III HARMONi-6 trial, ivonescimab plus chemotherapy significantly outperformed tislelizumab plus chemotherapy as a first-line treatment for advanced squamous non-small cell lung cancer.
Pharmaceutical Technology
APRIL 23, 2025
Contraception for women has seen little change over the past 50 years, with the most prevalent contraceptive pills containing synthetic hormones.
PharmExec
APRIL 23, 2025
In the Phase III ARISE trial, Cobenfy administered as an adjunctive treatment to atypical antipsychotics for patients with inadequately controlled schizophrenia did not achieve statistically significant improvements.
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