World of DTC Marketing
SEPTEMBER 7, 2021
SUMMARY: John F. Kennedy said, “Change is the law of life, and those who look only to the past and present are certain to miss the future”. Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs.
The Marketing Advantage
SEPTEMBER 7, 2021
September 8, 2021 Over the years, the healthcare industry has progressively grown more and more complex, from the increasing influence of managed care companies to intensifying governmental regulations to new data sources. In parallel with this growing industry-wide complexity has been the call to further simplify sales compensation plans. Bridging this increasingly growing divide is not easy and raises the question of what truly makes a sales compensation plan simple.
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