World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Still, in a JAMA study, the median net income (earnings) expressed as a fraction of revenue was significantly greater for pharmaceutical companies than nonpharmaceutical companies (13.8% vs. 7.7%).

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Healthcare Healthcare Government Insurance 222

Salesforce

SEPTEMBER 9, 2021

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.

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Management Retail Sales Distribution 95

Veeva

SEPTEMBER 9, 2021

By Karen Timmins, Head Regulatory International Advertising & Promotion, Global Regulatory Affairs at Takeda. The industry’s shift toward hybrid engagement is making it critical for companies to move away from outdated methods of content creation rooted solely in print production. Digital channels are now frequently integrated with in-person exchanges to fit healthcare professionals’ (HCP) new preferences, and, as a result, generating demand for a more dynamic mix of digital and print conte

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Marketing Competition Sales Healthcare 52

Rep-Lite

SEPTEMBER 9, 2021

Rick Barnett, founder of Rep-Lite, joins longtime Stryker colleague Kevin McLeod to talk about all things entrepreneurship, modern medical sales, and how the pandemic brought success and hope to startup C2Dx Inc. Listen to audio version. Rick Barnett: Well, hello, everyone. Rick Barnett, founder of Rep-Lite. Today, we’re doing a joint interview today with Kevin McLeod, who is the CEO and founder of , C2Dx Inc., with hopes that this conversation will be beneficial to you and your business strateg

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Medical sales Medical Sales Engineering 52

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ALULA

SEPTEMBER 9, 2021

“The single biggest problem with communication is the illusion that it has taken place.” -George Bernard Shaw. I’m sure we’ve all heard this quote before. But at no time did it ring truer to me than now. Before the pandemic, communication was routinely one of the biggest challenges of any transformation—or rather, the inconsistency, ineffectiveness, or complete absence of any given communication.

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