World of DTC Marketing
DECEMBER 9, 2021
LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. I’m getting more requests to measure and justify spending for specific bucket tactics, and I believe once politicians get focused, they will scrutinize drug pricing and force negotiations with Medicare tightening internal expenditures even more.
Salesforce
DECEMBER 9, 2021
People’s trust in institutions, governments , and the media is at historic lows. While identity theft and digital fraud are at an all-time high. In this atmosphere, people want more control and protection over their digital identity, and organizations want more accurate, secure, and consensual methods of verifying stakeholder information. How can a mortgage company, for example, verify an applicant’s financial credentials while respecting their desire to keep some data private ?
Clarivate
DECEMBER 9, 2021
In this episode of Conversations in Healthcare , leaders from Cigna, Henry Ford Health System and eHI discuss how telehealth can help bridge care gaps. Download our new report at right for latest analysis of telehealth’s potential to address healthcare inequities. Since the start of 2020, the healthcare sector has shown remarkable resilience in providing care for patients throughout the repercussions of the COVID-19 pandemic.
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