Wed.Apr 20, 2022

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HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

Marketing 218
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How Can You Improve Referral Management at Your Practice?

Referral MD

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade.

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The analytics fueling the fast-growing Medicare Advantage plans

Clarify Health

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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4 Ways to Enhance Organization in Your Field

Verb

Do your distributors have the support they need to run their businesses effectively? According to Mobile Technology Project, using the correct organizational tools can improve time management by up to 38%. Direct sales is no different—utilizing direct sales tools that feature organizational software is an easy way to help your customers drive sales and connect with customers.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

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The analytics fueling the fast-growing Medicare Advantage plans

Clarify Health

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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Specialist UX Research Agency for Pharma & Health

Graphite Digital

Specialist UX Research Agency for Pharma & Health. abreakwell. Wed, 04/20/2022 - 09:12. A specialist UX research agency for digital pharma and healthcare. Helping you to deepen audience understanding through user research in order to create digital products and services that resonate and improve engagement. Enhance your digital healthcare and pharma products with expert UX research.

Pharma 52

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Pharma companies on LinkedIn: How to take advantage of this social network

BlueNovius

There’s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one “golden goose” still to be explored by most. We are talking (of course) about LinkedIn. LinkedIn is known as the world’s largest professional network with a group […].

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A Guide to Sales Forecasting

Map My Customers

The ability to accurately predict your earnings, revenue, unit volume and other important metrics is critical. This understanding is known as sales forecasting. A strong sales forecast is a mix of qualitative and quantitative information that comes together so we can make decisions about the supply chain, employee head count, budgets and other important strategic initiatives.

Sales 52