PhRMA is going to have to write some big checks
World of DTC Marketing
AUGUST 16, 2021
SUMMARY: President Biden wants to lower prescription drug costs. One of the ways to do this is by allowing Medicare to negotiate drug prices. While it has wide approval in Congress, you can bet that PhRMA is already writing checks to politicians to try and stop this logical move. Healthcare costs in the US are out of control. A perfect storm of COVID, diabetes, and people delaying medical care.
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