Wed.Jan 26, 2022

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The biggest transformation in pharma marketing since DTC

World of DTC Marketing

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.” HCP’s are moving quickly into digital.

Marketing 202
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News release: Clarify Health unlocks greater clinical trial diversity with launch of Clarify Trials

Clarify Health

Clarify announced the launch of Clarify Trials today. It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. This cloud software accelerates clinical trial recruitment within underrepresented communities and provides over 400 social determinants of health (SDoH) insights to identify research sites and investigators with the best opportunity to enroll diverse patients and assess phy

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Healthcare Industry Innovators and Workplace Equality Advocates Announced as 2022 Award Recipients by the Healthcare Businesswomen’s Association

Pharma Marketing Network

Westlake Village BioPartners’ Beth Seidenberg, Bristol Myers Squibb’s Christopher Boerner, and CEEK Women’s Health’s Wendy White Earn Top Industry Honors. FAIRFIELD, NJ (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces the 2022 Woman of the Year, Honorable Mentor, and STAR. The honorees recognized for their significant contributions to healthcare and the advancement of women in the industry will be recognized at the HBA’s 32nd annual Woman of the Year event on 10 M

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News release: Clarify Health unlocks greater clinical trial diversity with launch of Clarify Trials

Clarify Health

Clarify announced the launch of Clarify Trials today. It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. This cloud software accelerates clinical trial recruitment within underrepresented communities and provides over 400 social determinants of health (SDoH) insights to identify research sites and [.].

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud