Are luxury brands swimming with or against the digital tide?
Clarivate
DECEMBER 7, 2021
Ignited by the pandemic, the digital transformation of the luxury sector continues to accelerate. A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. Read more. Luxury today. It is difficult to pinpoint what constitutes ‘luxury.
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