Sun.Aug 22, 2021

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Episode 60 – The Covid State of Mind of Our Doctors…Our Customers

Medical Device Success

Reading time: 2 – 2 minutes. “68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This is one of the data points I share from a survey that has taken place throughout the past year for a particular specialty. This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond.

Doctors 100
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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. In this blog, we look at Veeva Pulse data which provides a view of HCP engagement across the life sciences industry in India.

Pharma 52