MedCity News
MAY 18, 2025
Fujirebio Diagnostics blood test for Alzheimers disease offers a less expensive and less invasive alternative compared to medical imaging and tests of cerebrospinal fluid. But competition looms from blood-based tests in development by other diagnostics companies. The post Alzheimers Disease Now Has Its First FDA-Cleared Blood Test appeared first on MedCity News.
pharmaphorum
MAY 18, 2025
The FDA has approved the first blood test for Alzheimer's disease based on a blood test from Fujirebio in a step forward for early diagnosis
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MedCity News
MAY 18, 2025
As the safety-net landscape shifts and funding uncertainty grows, the path forward is clear. By investing in highly coordinated, data-informed care and aligning health plans, providers and communities around shared goals, we can build a system that reaches individuals with complex care needs, supports whole-person health initiatives and strengthens care across the board.
pharmaphorum
MAY 18, 2025
FDA finally okays Novavax's COVID-19 jab, with restrictions Phil.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MedCity News
MAY 18, 2025
As demand for trial sites increases, more investigators are overburdened or experiencing burnout. What can the industry do to help? The post Clinical Trials Have a Research Site Demand and Supply Crisis. Here is How to Solve it appeared first on MedCity News.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Contrarian Sales Techniques
MAY 18, 2025
As of May 1, 2025, Malaysia has implemented a significant policy change aimed at enhancing transparency in the pharmaceutical sector. Under the Price Control and Anti-Profiteering (Price Labelling for Medicines) Order 2025 , all private healthcare facilities and community pharmacies are mandated to display the prices of all medicines, including prescription drugs, over-the-counter medications, traditional remedies, health supplements, and custom-made preparations.
Pharma Marketing Network
MAY 18, 2025
Imagine youre trying to reach a specialist in a bustling hospitalyour message is a whisper in a sea of noise. How do you get through? In the complex world of healthcare, pharmaceutical marketing strategies must evolve to genuinely connect with healthcare professionals (HCPs). No longer effective are blanket tactics or generic messaging. Instead, today’s successful marketers are leveraging personalized, data-driven, and omnichannel approaches that meet HCPs where they are.
PharmaTech
MAY 18, 2025
Webinar Date/Time: Tue, Jun 10, 2025 9:00 AM EDT
Pharma Marketing Network
MAY 18, 2025
Can a flashy website really move the needle for an oncology brand? Is social media too risky for pharma compliance? These questions reflect some of the biggest myths in digital marketing in pharma , an area that continues to evolve at warp speed yet remains tethered by legacy thinking. Many marketers in the pharmaceutical industry struggle to balance innovation with regulation, often falling into traps set by outdated beliefs.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Pharmacy Times
MAY 18, 2025
Naxitamab-gqgk has been added as a Category 2A recommendation in the updated National Comprehensive Cancer Network (NCCN) guidelines for high-risk neuroblastoma, reflecting growing consensus on its role in treating relapsed or refractory disease.
MedCity News
MAY 18, 2025
WeightWatchers recently filed for bankruptcy. Part of the reason is because it couldn’t adapt fast enough to a rapidly changing weight-loss environment spurred by the rising popularity of GLP-1s, experts said. The post Why WeightWatchers Filed for Bankruptcy appeared first on MedCity News.
MedCity News
MAY 18, 2025
Ensuring buy-in from end users is critical to hospitals AI success. To achieve buy-in, hospitals should start by adopting AI tools that address the problems that physicians and nurses have identified as most important to them, said Rohit Chandra, chief digital officer at Cleveland Clinic. The post Cleveland Clinic Digital Chief: Pick AI Problems That Clinicians Actually Care About appeared first on MedCity News.
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