World of DTC Marketing

APRIL 8, 2022

It’s time to stop using worthless online ad metrics. Click-through rates are the most used KPI in marketing, but they are useless. Click-through rates don’t correlate with any meaningful brand metrics. Billions of dollars are “optimized” based on nothing but noise. “One impression’ is one web browser making one server request for one advertisement.

Media 199

Media Marketing Education Pharma 199

Modus

APRIL 8, 2022

Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a hot topic among organizations balancing multiple sales channels, distributor sellers, and diverse customers. Tools that work together to support your dispersed sales team and prospects is the right idea.

Relationship management 52

Relationship management Sales Prospecting Management 52

Map My Customers

APRIL 8, 2022

Do you feel like you and your team are spending way too much time behind the wheel, and not enough time in front of customers? If your route planning strategy isn’t working out for you, we can guarantee there is a better way to chart your course and see real results: incorporate route optimization software into your sales toolbox. In this post, we’re going to cover exactly what a route optimization tool does, the benefits of using a multi-stop route planner, and provide a list of s

CRM 52

CRM Sales Management B2B Sales 52