For biotechs to attract investors think like marketers
World of DTC Marketing
FEBRUARY 15, 2022
Biotech startups are hurting for money as investments in biotech startups start to decline. Biotechs need to think like marketers to cut through the noise and attract investors. It begins with a CEO who not only has a stellar medical background but understands how to get the company on the radar. There are so many biotech startups right now that there isn’t enough money for them all to continue the development of new drugs.
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