Mon.Mar 21, 2022

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Telehealth: Supply exceeds demand

World of DTC Marketing

An increasing number of headlines amplifying many incomplete data around telehealth have led industry stakeholders to extrapolate discrete data points about telehealth to the entire U.S. population. Using an economic framework to analyze national telehealth data. Only 25.6% of Americans utilized telehealth during the two years of the pandemic. Said another way, investments in the telehealth market have been made on the thesis that telehealth is preferred among most Americans.

Marketing 206
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All Revenue is Not Equal: Shifting Mindset with Account-Based Sales

Integrity Solutions

With the rise of cross-functional buying committees in B2B selling situations, sales and marketing professionals are reevaluating some of their “tried-and-true” methods and shifting away from just individuals to more of an account-based sales approach. One of the hallmarks of account-base sales is hyper-personalization. With a focus on treating every account as a market of one, this model requires understanding who the key stakeholders are within an account and then targeting your ou

Sales 52
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How are Pharma Companies using Storyvine for Sales Enablement?

Storyvine

COVID has made access to HCPs nearly impossible and no one expects a return to open access. Virtual is here to stay, so it’s time to consider if your video marketing strategy is up to the task. With nearly a decade of trusted experience in the healthcare and pharma sector, we can help you modernize your sales enablement strategy to include personalized video.

Sales 52