Medical Device Success

MAY 22, 2022

Reading time: 3 – 5 minutes. Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this podcast you will have answers to both of those questions. Today’s episode is about an important new kind of service organization to MedTech and HCPs. It is called a CXO. You have heard of CROs.

Medical 130

Medical Training Healthcare Healthcare 130

Cesare Ferrari

MAY 22, 2022

Suppose you want to grow your business as a medical device distributor or as a sales rep; you need to have a predictable sales pipeline. Likewise, if you are working in marketing or sales for a medical device company, one of your goals is to help your sales force build a strong pipeline. In my years in Medtech, I found out that Sales Lead Qualification is a vital process companies should use to determine which prospects are the best sales targets and is a critical part of a well-constructed sale

Leads 52

Leads Sales Prospecting Sales pipeline 52

World of DTC Marketing

MAY 22, 2022

President Joe Biden last week ordered flags flown at half-staff at the White House and all public buildings and grounds until sunset Monday, imploring Americans to “not grow numb to the sorrow.” or 1 million deaths from Covid. This didn’t have to happen and those responsible need to be held accountable. The US has the world’s highest recorded death toll from the virus and it got there at devastating speed, just 27 months after the first case was confirmed in the US on January 20, 2020

Media 179

Media Government Medical Marketing 179