Mon.Dec 09, 2024

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Reprieve for Chinese biotechs as BIOSECURE Act left out of key bill

Pharmaceutical Technology

Shares in WuXi AppTec, one of those implicated in the Chinese biotech blacklisting legislation, surged following the omission.

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GSK Multiple Myeloma Drug’s DREAMM Comeback Continues With Phase 3 Data at ASH

MedCity News

Results from the Phase 3 DREAMM-7 study show GSK drug Blenrep is helping multiple myeloma patients live longer compared to treatment with blockbuster Johnson & Johnson drug Darzalex. The data, presented Monday during the annual meeting of the American Society of Hematology, are part of a submission now under FDA review that could lead to Blenreps return to the market.

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Citryll gains Series B funds to develop NET-targeting antibody

Pharmaceutical Technology

Citryll has secured an oversubscribed Series B funding round, raising 85m ($89.8m) to advance the clinical development of CIT-013.

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A Lifetime Guarantee on a Shoulder Implant? This Device Maker Is Offering It Through Geisinger

MedCity News

Swiss Medtech Company Medacta teamed up with Geisinger to begin providing the world’s first, lifetime guarantee on shoulder replacement surgeries. The post A Lifetime Guarantee on a Shoulder Implant? This Device Maker Is Offering It Through Geisinger appeared first on MedCity News.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Priority FDA review given to AstraZeneca’s Imfinzi sBLA for MIBC

Pharmaceutical Technology

The US FDA has granted priority review to AstraZeneca's sBLA for Imfinzi (durvalumab) for muscle-invasive bladder cancer (MIBC) treatment.

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Richard Charkin on South Carolina’s Charleston Conference

Copyright Clearance Center

Richard Charkin makes his first trip to the Charleston Conference of scholarly librarians and publishers.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While it can seem complex and frustrating, prior authorization is vital in balancing quality care and cost efficiency. This blog outlines the essentials of prior authorization what it is, why it exists, the steps involved, and how the process can be improved.

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Imfinzi receives NICE recommendation for lung cancer treatment

PharmaTimes

Trial results lead to new treatment option for lung cancer

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Cala Health Snags $50M for At-Home Tremor Relief Therapy

MedCity News

Cala Health closed a $50 million funding round. The Silicon Valley-based company sells an FDA-cleared wearable device that temporarily relieves hand tremors in people with essential tremor and Parkinsons disease. The post Cala Health Snags $50M for At-Home Tremor Relief Therapy appeared first on MedCity News.

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Poolbeg Pharma presents positive results for POLB 001

PharmaTimes

promising pre-clinical data on preventing cytokine release syndrome

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How AI Can Close the Gap in Evidence-Based Care

MedCity News

With evidence generated in minutes, the days of broad-based guidelines will be gone, as researchers and clinicians will have personalized evidence at their fingertips that can transform value-based care. The post How AI Can Close the Gap in Evidence-Based Care appeared first on MedCity News.

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Soft Skills That Make You Shine in Medical Sales

Contrarian Sales Techniques

When people think of medical sales, they often picture a rep armed with clinical data and technical knowledge, pitching the latest pharmaceutical product or medical device. But what truly sets successful reps apartespecially in multinational pharmaceutical companies (MNCs) is not just what they know, but how they connect. Soft skills, often underestimated, are the secret sauce behind thriving in this fast-paced, relationship-driven industry.

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How Can Employers Give Staff the Best Care Amidst Rising Healthcare Costs?

MedCity News

A webinar on Thursday, December 12 from Noon to 1 pm ET will focus on how companies are meeting these challenges. The post How Can Employers Give Staff the Best Care Amidst Rising Healthcare Costs? appeared first on MedCity News.

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ASHP Midyear: Nearly Half of Adults With Epilepsy Use CBD Products

Pharmacy Times

Adults with epilepsy are underrepresented in most CBD trials, including common etiologies.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Daiichi Sankyo secures breakthrough designation for NSCLC treatment

Pharmaceutical Technology

The breakthrough designation for Daiichi Sankyo comes after early pooled results from two ongoing trials finding the drug was well tolerated.

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Protecting High-Risk Adults from Severe RSV: New Vaccination Recommendations and Strategies

Pharmacy Times

Pharmacists play a key role in vaccination efforts to prevent respiratory illnesses.

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Novo Holdings’ acquisition of Catalent gains EC approval

Pharmaceutical Technology

Novo Holdings, the investment arm of the Novo Nordisk Foundation, has gained approval from the EC for its acquisition of Catalent.

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ASH 2024: Circulating Tumor Cells Can Serve as Biomarker for Poor Outcomes in Multiple Myeloma

Pharmacy Times

Luca Bertamini, MD highlights the potential clinical implications of using circulating tumor cells as a biomarker in patients with newly-diagnosed multiple myeloma.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Solving for True Customer Centricity – The Life Sciences Industry’s Transition to Future Engagement Models

Veeva

Customer engagement in the life sciences industry has evolved dramatically in the last several years, owing to new blended models of engagement that leverage content for more fruitful, virtual interactions. Despite this, many in the industry have not fully grasped the importance of balance. Balancing the digital and physical engagement approach through a true omnichannel strategy, and understanding how critical the channel mix is for commercial teams, is still something that our industry needs t

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Phase 3 CEPHEUS Trial: DARA Plus VRd Is a Standard of Care for Frontline Treatment in Transplant-Ineligible Multiple Myeloma

Pharmacy Times

The phase 3 CEPHEUS trial demonstrated that adding daratumumab (DARA) to the VRd regimen significantly improves minimal residual disease negativity, progression-free survival, and overall response in transplant-ineligible or transplant deferred patients with newly diagnosed multiple myeloma, establishing a new standard of care.

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Did Industry Fumble the DSCSA Deadline?

Pharmaceutical Commerce

Because of the potential for product shortages at pharmacies, the FDA has not only given industry more time for compliancebut time to catch up on boosting the supply chains interoperable efforts.

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Phase 3 GMMG-HD7 Trial: Impact of Isatuximab on MRD Negativity and PFS in Multiple Myeloma

Pharmacy Times

The GMMG-HD7 trial evaluated the addition of isatuximab to standard induction therapy in patients with newly diagnosed multiple myeloma who are eligible for autologous stem cell transplantation, demonstrating significantly higher rates of minimal residual disease negativity and improved progression-free survival (PFS).

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Yescarta Demonstrates Promise in Treating Relapsed/Refractory Large B-Cell Lymphoma

PharmExec

Real-world evidence from the largest analysis of second-line treatment with Yescarta in 2022-2023 demonstrated a high overall survival rate in patients with relapsed/refractory large b-cell lymphoma.

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ASHP Midyear: Expert Discusses Strategies for Recruitment, Retention, and Interprofessional Collaboration for Rural Pharmacies

Pharmacy Times

The primary challenge facing rural pharmacies include recruitment and retention of staff, the need for pharmacists to handle multiple roles and expertise, and the impact of burnout and stress.

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CPHI Middle East Sees Domestic Manufacturing Expansion in Saudi Arabia

PharmaTech

The first CPHI Middle East event will be held Dec. 1012, 2024 at the Riyadh Front Exhibition & Convention Center Riyadh in Saudi Arabia and is expected to be host to 30,000 pharma professionals.

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Examining Launch, Post-Launch Price Developments in the United States and Europe

Pharmaceutical Commerce

A cohort study of cancer drugs analyzes where the priorities of pricing policies should lie.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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FDA Grants Breakthrough Therapy Designation to Datopotamab Deruxtecan for Locally Advanced or Metastatic Epidermal Growth Factor Receptor-Mutated Non-Small Cell Lung Cancer

PharmExec

Breakthrough designation was based on results from the TROPION-Lung05 Phase II trial with support from the TROPION-Lung01 Phase III trial of datopotamab deruxtecan in patients with locally advanced or metastatic epidermal growth factor receptor-mutated non-small cell lung cancer.

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Caught Beneath the Surface: The Hidden Potential of Patient Data

Pharmaceutical Commerce

Filling the gaps in the patient journey within an increasingly complex data environment.

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Quantifying the Benefits of AI-Powered Patient Adherence Programs

PharmExec

In this part of his Pharmaceutical Executive video interview, Bill Grambley, CEO of AllazoHealth, identifies which metrics and KPIs can be used to measure the effectiveness of AI-powered patient engagement and adherence programs.

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The Gap in DSCSA Readiness

Pharmaceutical Commerce

In the third part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Joe Lipari, director of product management, Systech, predicts the probability that these DSCSA compliance deadlines put forth by the FDA will be met.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.