Tue.Apr 12, 2022

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Is your digital communication strategy up to par?

pharmaphorum

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. Interconnectivity between all stakeholders and a 360° view of everything that touches the patient are essential when mapping each patient’s and HCP’s unique and differentiated journey.

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How to Manage Deals and Grow Your Sales Pipeline

Map My Customers

The goal of most businesses, especially from the sales side, is to turn as many leads as possible into customers. Many different things have an impact on that goal during different stages of your sales process. One of the best ways to optimize your company’s sales efforts is to pinpoint where opportunities for improvement lie. Analyzing your sales pipeline with sales deal tracking software is a great source for pinpointing these opportunities.

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Suggestive Selling And Upselling

Contrarian Sales Techniques

Suggestive selling also called upselling, is the process of influencing a guest's purchase by tempting them with a specific offer, such as a discount on the next purchase. Basically, it is a sales strategy to see if the server can convince the customer to order more with suggestions. What Is Suggestive Selling? Suggestive selling is a sales technique that encourages employees to get customers to include additional (usually cheaper) items in their purchases.

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Ep. 21: Pharma & Modular Content: A Deeper Dive

Pharma Marketing Network

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi , who shared his insights on making modular content work and why pharma is the perfect candidate for it. The post Ep. 21: Pharma & Modular Content: A Deeper Dive appeared first on Pharma Marketing Network.

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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Increase Sales Conversion Rate With These Steps

Contrarian Sales Techniques

The following information can help you develop a successful sales strategy and increase your sales conversion rate. We are happy to provide you with relevant industry knowledge to build your next company or to establish a brand. It is useful for any new business to take the time to understand what a sales strategy is, why it needs to complement your marketing efforts, and how to set up successful ones.

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Virtual Care Can Reach More Pediatric Patients and Drive Better Health Outcomes

Salesforce

Virtual care has grown from an occasional phone call to a full-blown virtual operation. We now have the ability to deliver complex, trusted patient care from anywhere. Before the Covid-19 pandemic, virtual care adoption was slow going and represented less than 1% of overall health care volume. However, the past two years have proven that the need for healthcare beyond the doctor’s office is not only a “nice to have,” but a necessity.

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American healthcare is too profitable

World of DTC Marketing

(FT.COM) The U.S. healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. We have access to the most cutting-edge treatments. We also have a system in which two-thirds of the people who declare bankruptcy do so partly because of medical costs, even after the Affordable Healthcare Act (aka Obamacare).