World of DTC Marketing

FEBRUARY 18, 2022

Business Insider formed a relationship with eMarketer for so-called “intelligence.” Their report on telehealth has numbers, but that’s not what’s important. We need to understand “why” people are using telehealth and for what purposes versus an in-office visit. In-office visits also have more benefits. Here is a quote from the report that is debatable at best “over the next few years, telehealth will remain the domain of the younger digital natives.

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Clarivate

FEBRUARY 18, 2022

CGIAR, the world’s largest global agricultural innovation network, used our Web of Science API to significantly reduce their manual workload. In this article, Valentina De Col and Enrico Bonaiutishare share their story about what this involved and how it led to efficient and reliable data assessment. . CGIAR , the world’s largest global agricultural innovation network dedicated to reducing poverty, enhancing food and nutrition security, and improving natural resources and ecosystem servic

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Clarify Health

FEBRUARY 18, 2022

Now more than ever, rate intelligence is a must-have for health plan strategy and network leaders. However, solely relying on rate intelligence is not enough. Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to assessing the value of care, but they’re not as simple to acquire as it may seem.

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Networking Competition Engineering Marketing 52

Cesare Ferrari

FEBRUARY 18, 2022

I have already touched on the topic of KOL, particularly regarding new product development in this post. I encourage you to go over it as soon as possible. Today I will go through the role of KOL in downstream marketing. Trust me, you’ll find this interesting and enlightening! KOL: A Definition. As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline

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Clarify Health

FEBRUARY 18, 2022

Now more than ever, rate intelligence is a must-have for health plan strategy and network leaders. However, solely relying on rate intelligence is not enough. Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to [.].

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Competition Networking Marketing 52

Scott’s Directories

FEBRUARY 18, 2022

The medical sales market is not as it used to be, and it has become increasingly challenging for businesses. Some factors have hindered the ease of accessibility to physicians to make direct sales. And a large majority of physicians are not in the position to accept products and services as there is a decreasing amount of independent practices. The sales market for companies is more challenging in that regard, but there are ways around these factors including using a physician directory.

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Pharma Marketing Network

FEBRUARY 18, 2022

Join PMN and industry experts from Novo Nordisk, Esai, GSK, Otsuka and more for part 1 of a 2 part series on engagement. The PMN HCP Engagement Summit , 03/02/2022 @ 12PM EST, will focus on HCP Engagement on the following panel topics: Modular Content: Making It Work. Get insights for pharma marketing insiders on restructuring you content strategy allowing more flexibility and agility to deliver more relative content to your customers.

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Pharma Networking Marketing 52

Star OUTiCO

FEBRUARY 18, 2022

The COVID-19 pandemic has been accountable for arguably the greatest acceleration into the digital space for business in the last 20 years, with all sectors seeing some degree of impact. For pharma and the NHS, this manifested itself in unprecedented changes to the way the latter delivers patient care, while the former – historically a little conservative on the digital uptake – became a beacon of inspiration for what’s possible when there is a strong sense of urgency.

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