World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Since when is consumer behavior ever scientific? According to Science Direct “participants who saw exaggerated images (in DTC ads) were more likely than those who saw no image or accurate images to overestimate efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

Pharma Marketing Network

DECEMBER 2, 2021

Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.

Pharma 52

Pharma Pharmaceutical Marketing Management 52

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. But when the pandemic forced them to deliver care in new virtual ways, EHR systems showed their limitations. Providers needed a better way to integrate their clinical and non-clinical information to understand their patients’ needs and preferences. Without it, clinicians risk losing patients whose expectations around access and communication have risen dramatically.

Healthcare 98

Healthcare Healthcare Patients Management 98