Wed.Aug 11, 2021

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Key metrics or DTC marketers

World of DTC Marketing

SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. Never report just raw numbers. You should tell a story on the value of your marketing using metrics that senior managers understand. That which you can’t measure shouldn’t be done? That’s what most DTC marketers believe because management wants concrete results.

Marketing 143
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Ep. 014 – RJ Lewis and Diane Bartoli of ePocrates Discusses the State of eCME – August 9, 2021

Pharma Marketing Network

Tune in with the Pharma Marketing Network for an insightful conversation with R.J. Lewis and Diane Bartoli, VP and General Manager of epocrates, as she shares her background with eCME, how COVID-19 has been driving it’s rapid growth, the other digital channels that have come into play, the term “snackable eCME” and how we can expect eCME to trend in a post-COVID sense.

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5 Supplier Tips to deal with SOW Challenges

Source Explorer

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