Pharma Marketing Network

MARCH 16, 2025

Table of Contents Understanding Paid Social Media Campaigns in Pharma Marketing Key Benefits of Paid Social Media Advertising for Pharma Brands Best Practices for Optimizing Paid Social Media Campaigns Measuring Success: How to Track ROI and Engagement Understanding Paid Social Media Campaigns in Pharma Marketing Pharmaceutical marketing has evolved significantly with the rise of paid social media campaigns , enabling brands to reach healthcare professionals (HCPs), patients, and caregivers in w

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Media Pharma Networking Education 52

pharmaphorum

MARCH 16, 2025

AbbVie builds the case for ovarian cancer drug Elahere Phil.

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Pharma Marketing Network

MARCH 16, 2025

Table of Contents Understanding Cost-Per-Click in Pharma Marketing Why CPC Is Effective for Targeting Healthcare Professionals Optimizing CPC Strategies for Maximum Engagement Measuring Success and Avoiding Common Pitfalls Understanding Cost-Per-Click in Pharma Marketing Digital advertising has revolutionized pharmaceutical marketing, allowing brands to directly reach healthcare professionals (HCPs) through targeted online campaigns.

Networking 52

Networking Pharma Marketing Competition 52

Pharmacy Times

MARCH 16, 2025

Treatment with ruxolitinib in patients with myelofibrosis and anemia was associated with more inpatient medical center and emergency department visits while increasing health care-related financial burdens compared with nonanemic patients.

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Patients Medical 29

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

pharmaphorum

MARCH 16, 2025

A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort to ramp up vaccination rates

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MedCity News

MARCH 16, 2025

Congress passed a continuing resolution last week that extended expiring Medicare telehealth flexibilities through the next six months. Telehealth CEOs view the passing of the resolution as a short-term win, but they think there is still more work to do to ensure Americans have permanent access to virtual care services in the future. The post How Are Telehealth CEOs Reacting to Congress Latest Spending Legislation?

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MedCity News

MARCH 16, 2025

Workforce mental health isn’t just an HR issue, it’s also a business imperative. Companies that integrate evidence-based solutions into their benefits reduce medical costs, improve productivity, and retain top talent. The post The High Price of Treatment Resistant Depression for Employers appeared first on MedCity News.

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Medical Patients 278

MedCity News

MARCH 16, 2025

The lessons learned and shared by some of the industrys leaders are exciting, and some clear opportunities are developing. But under the surface, this year, there is something else, and Im not sure its getting enough attention: anxiety. The post Cautious Pessimism What Isnt Being Talked About, And What It Means For Healthcare appeared first on MedCity News.

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Healthcare Healthcare 208

MedCity News

MARCH 16, 2025

Labcorps latest acquisition brings the oncology testing business of BioReference Health. Opko Health, BioReferences parent, has been cutting costs to return to profitability. The post Labcorp Is Buying BioReference Healths Cancer Testing Business for $192M appeared first on MedCity News.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales