Tue.May 03, 2022

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Biogen: It’s a cruel business world

World of DTC Marketing

Bio­gen an­nounced that CEO Michel Vounatsos is be­ing re­placed as the big biotech un­der­goes a re­struc­tur­ing of the pipeline. It’s long overdue but kind of like putting smoke detectors in a house that has burnt down. From the beginning, Aduhelm was doomed to fail. There was outrageous pricing along with data that, at best, was highly questionable.

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The Sales Process: Why, How, and What's Involved

KBK Communications

If you want to drive outstanding sales performance, we have found a sales process is vital to the success of business growth. It's the roadmap that tells you what to do and when to do it. There's the art of the sale and the science of the sale.

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How to customise your LinkedIn profile URL

Star OUTiCO

Every page of every website has a URL (Uniform Resource Locator – who knew?!). This is a collection of numbers and letters, which is unique to that page, and your LinkedIn profile page is no exception. Customising your URL on LinkedIn profile is a good idea as it’ll make it simpler for you to be found on LinkedIn if you’re looking to increase people’s awareness of your employment, are open to job offers, and – regardless of your reasons – will give your profile a more professional ed

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Scott Burrows, Dental and Medical Sales Speaker

Scott Burrows

This is the Year of Customer Engagement: Will You Be There for Them? There is no secret that 2022 is the year of customer engagement. In my motivational speeches to dental and medical sales people, I show that coming off the COVID-19 pandemic, both dental and medical practices expect a patient surge.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.