Cesare Ferrari

APRIL 22, 2022

This post is the third about customer centricity. I’ve already introduced the topic here and analyzed the issues and challenges here – you may want to refer to them shortly. In this article, I’ll explore the critical steps necessary to become a customer-centric organization or at least to increase customer centricity. I’ll also answer the question; “how to increase customer centricity.” I acknowledge that the plan and changes necessary for achieving customer c

Medical 52

Medical Marketing CRM Management 52

Contrarian Sales Techniques

APRIL 22, 2022

Let’s assume you’ve secured an interview for a medical sales representative position. You’re now left wondering what kind of questions the interviewer is going to ask , and more so how are you going to answer them. You are going to pull this off, and how I know that? Keep reading. My almost two decades of experience being in and out of pharmaceutical industry tells me that you’re going to be asked only two types of interview questions: Key Background Review questions Behavioral questions And you

Medical sales 52

Medical sales Medical Sales Medical sales reps 52